§ 瀏覽學位論文書目資料
  
系統識別號 U0002-1808202112315300
DOI 10.6846/TKU.2021.00443
論文名稱(中文) 遊客地方依附影響遊客與居民共創價值探討-以淡水地區為例
論文名稱(英文) The Place Attachment of Tourists Impacting the Tourist-Resident Cocreation Value - Tamsui Area as an Example
第三語言論文名稱
校院名稱 淡江大學
系所名稱(中文) 管理科學學系企業經營碩士在職專班
系所名稱(英文) Executive Master's Program of Business Administration (EMBA) in Management Sciences
外國學位學校名稱
外國學位學院名稱
外國學位研究所名稱
學年度 109
學期 2
出版年 110
研究生(中文) 顏楨云
研究生(英文) Chen-Yun Yen
學號 708620108
學位類別 碩士
語言別 繁體中文
第二語言別
口試日期 2021-06-22
論文頁數 74頁
口試委員 指導教授 - 牛涵錚
委員 - 張春桃
委員 - 王耀德
關鍵字(中) 地方依附
客戶參與互動
情感團結
共創價值
關係人口
關鍵字(英) Place attachment
tourist engagement in interaction
emotional solidarity
co-creation of value
Relational Demographics
第三語言關鍵字
學科別分類
中文摘要
地方創生的價值核心是「人」,在老年與少子化的影響下,青壯年的投入尤為缺乏。然而,地方發展除了地方居民的投入外,如何增加地區發展的「關係人口」是重要的關鍵要素。觀光客的流動是經濟發展的要素之一,但如何將觀光客變成當地發展的重要關係人口,並朝著他鄉變故鄉發展,是地方創生創造地方人口與經濟生機的主要方向。將觀光客導入成為大淡水地區主要關係人口,並在參與互動中,深植遊客對淡水在地文化的依附及認可,進而產生情感上的連結,促使許多關係人口的停留與深根,凝聚當地居民情感共創城市價值共享地方繁榮是為本研究主要目的。
本研究以地方依附理論為基礎,發展地方依附為自變數,遊客參與互動與情感團結為中介變數,共創價值為依變數。採SPSS及Amos進行問卷資料統計分析處理,方法包括:描述性統計分析、信度分析、因素分析、相關分析、迴歸分析。有效樣本合計為473份,回收率為95%。研究證實了研究假設,地方依附與情感團結均會正向顯著影響遊客參與互動,而遊客參與互動正向顯著影響共創價值,中介效果研究假設亦成立。因此,可以發現近幾年來國內外的觀光人口走在成長的趨勢中,對持續發展中的國家城市來說,至今的觀光型態與多元的形式發展,讓遊客在觀光時不只有在市場流通的貨幣,而是共同享受地方的空間與資源,更是在交涉中與居民親近的互動。
英文摘要
The core value of place making is "people." However, under the influence of aging and declining birthrates, the input of young people is particularly lacking. Based on this foundation, how can Tamsui go further to enhance the value of co-creation with tourists will be the main development of Tamsui tourism in the future. The purpose of this research is to verify the factors that increase the value of co-creation between tourists and residents through the engagement of tourists in interaction and emotional solidarity. 
The research target is tourists visiting Tamsui. Based on the theory of place attachment, this study established a research model by place attachment as an independent variable, tourists participating in interaction and emotional solidarity as mediation variables, and tourist-resident co-creation value as the dependent variable. A total of 473 copies of questionnaires were collected from Tamsui Old Street, and the recovery rate was 95%. The results of the study found that the local attachment would positively and significantly affect the engagement in the interaction of tourists and emotional solidarity. These two constructs would impact the value of co-creation. Afterward, we discussed substantive suggestions to enhance the value created by Tamsui tourists and residents.
第三語言摘要
論文目次
誌謝	I
中文摘要	I
ABSTRACT	III
目錄	V
圖目錄	VI
表目錄	VII
第一章 緒論	1
第一節 研究背景與動機	2
第二節 研究目的	9
第三節 研究流程	10
第二章 文獻探討	11
第一節 地方依附理論	11
第二節 遊客參與互動(TOURIST ENGAGEMENT INTERACTION, TEI)	16
第三節 情感團結(EMOTIONAL SOLIDARITY)	18
第四節 共創價值(CO-CREATION VALUE)	20
第三章 研究方法	22
第一節 研究架構與假設	22
第二節 問卷設計	24
第三節 資料處理與分析方法	31
第四章 資料分析結果	34
第一節 研究對象與資料收集	34
第五章 結論與建議	54
第一節	結論	54
附錄一:本研究問卷	58
參考文獻	63

圖目錄
圖 1淡水區歷年人口變化(1951年~2020年)	4
圖 2研究模型圖	22
圖 3地方認同構面一階驗證性因素分析圖	38
圖 4地方依賴構面一階驗證性因素分析圖	39
圖 5遊客參與互動構面一階驗證性因素分析圖	40
圖 6情感團結構面一階驗證性因素分析圖	41
圖 7共創價值構面一階驗證性因素分析圖	43
圖 8 SEM 統計模型圖	51

表目錄
表 1新北市前五大觀光遊憩景點	4
表 2地方依附問卷題項	25
表 3遊客參與問卷題項	26
表 4情感團結問卷題項	27
表 5共創價值問卷題項	29
表 6樣本背景特性次數分配表(N=473)	35
表 7地方認同構面題項摘要表	38
表 8地方依賴構面題項摘要表	39
表 9遊客參與互動構面題項摘要表	40
表 10情感團結構面題項摘要表	42
表 11共創價值構面題項摘要表	44
表 12驗證性因素分析彙整表	45
表 13 Bootstrap 相關係數95%信賴區間表	48
表 14經 Bollen-Stine p-value correction 修正配適度檢驗表	50
表 15研究假設實證結果表	51
表 16中介效果分析表	52
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