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系統識別號 U0002-1706201316242600
中文論文名稱 台灣中小企業製造服務化發展過程中組織變革的個案研究
英文論文名稱 Organizational Change in the Development of Servitization: A Case Study of SME in Taiwan
校院名稱 淡江大學
系所名稱(中) 企業管理學系碩士在職專班
系所名稱(英) Department of Business Administration
學年度 101
學期 2
出版年 102
研究生中文姓名 蘇亞君
研究生英文姓名 Ya-Jun Su
學號 700610420
學位類別 碩士
語文別 中文
口試日期 2013-05-28
論文頁數 103頁
口試委員 指導教授-王居卿
委員-余坤東
委員-洪英正
中文關鍵字 製造服務化  台灣中小企業  組織變革 
英文關鍵字 Organizational Change  Taiwan Small and Medium Sized Enterprises  Servitization 
學科別分類
中文摘要 製造服務化隨著近年來台灣政府「三業四化」政策推動下,已然成為台灣製造業間的新興話題。然而,目前製造服務化的成功案例多半以大型企業為主,對於我國高達九成七以上的中小企業,該如何透過製造服務化提供顧客服務、滿足顧客需求,進而提高整體營收與國際競爭力,則尚未有具體的方法可供參考。另外,製造服務化逐漸成熟後勢必帶來組織變革,但過去文獻中也極少對中小企業進行研究,導致台灣中小企業多半抱持著且看且走的心態進行變革,未能詳加規劃長遠發展策略。
因本研究乃質化研究,透過相關文獻理論,運用個案研究法,歸納出台灣中小企業轉型之成功個案在「製造服務化營運模式」及「製造服務化組織變革」兩部分中的成功關鍵因素,結果有以下重要發現:
1. 製造服務化營運模式方面:
(1) 「系統整合」能力不斷提升,逐漸朝提供整合性解決方案發展。
(2) 產品與製程為核心能力,發展模式為「產品延伸服務」。
2. 製造服務化組織變革方面:
(1) 「何時」變革-「成長期」啟動變革較有正向影響。
(2) 「何處」變革-「正式化」程度高較有正向影響。
(3) 「如何」變革-「成長期」配合「營運模式」變革較有正向影響。
(4) 「誰」適合變革-「相關產業了解」與「卓越的管理能力」較有正向影響。
(5) 本研究組織變革關鍵因素中,首重「何時」變革。
(6) 「如何教育員工真心擁抱企業新文化」是未來最重要的領導目標。
(7) 強而有力的「變革領導團隊」幫助企業加速融入新文化。
(8) 外聘大公司已退休且具備服務化概念的主管。
關鍵詞:製造服務化、台灣中小企業、組織變革
英文摘要 With the Taiwan government's “three industries and four modernizations” policy in servitization recent years, it has become the popular topic in Taiwan's manufacturing industry. However, most of the successful servitization stories are large enterprises. There are more than ninety-seven percent small- and medium-sized enterprises (SMEs) in Taiwan; how to attain customer service, how to meet customer needs, how to increase the overall revenue , and the manufacturing international competitiveness through servitization. There is not a specific method for references yet. On the other hand, the servitization become mature will be bound to bring organizational changes, but the literature reviews of organizational changes rarely conduct research for SMEs. It leads to most of Taiwan's SMEs not to proceed organizational changes and doesn’t have a long-term development strategy.
This study is a qualitative research, which is used by the case study method according to related literature reviews. Concluding the critical success factors are drawn form this Taiwan's SME case lie in “the operation model of servitization” and “the organizational changes” of servitization. The important findings are as below:
1. The operation model of Servitization
(1) “System Integration” has been increasing gradually toward the development of integrated solutions.
(2) Products and processes are the core capacities and development mode is “ product extending service”.
2. The organizational changes of servitization
(1) When to change – to start organizational changes in the “growing years” has positively influences.
(2) Where to change –“ high degree formalizing” has a positive influence.
(3) How to change - “growing years” goes with the "the operating mode" have positive influences.
(4) Who is suitable for changes – “related industries understanding” and “excellent management skills” have more positive influences for changes.
(5) The key factor of organizational changes in the study focuses on “when to change”.
(6) “How to educate employees to embrace a new culture truly” is the most important leadership goal in the future.
(7) The strong “organizational changes leadership team” helps enterprises to speed up the integration into the new culture.
(8) The retired manager who has the concept of service was experienced in external large enterprise before.
論文目次 目   錄
目  錄 I
表 次 II
圖 次 III
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 7
第二章 文獻探討 8
第一節 製造服務化之意涵與重要性 8
第二節 製造服務化之發展演變 11
第三節 製造服務化對台灣中小企業之重要性 14
第四節 製造服務化之營運模式 17
第五節 組織變革與製造服務化之關係 23
第三章 研究方法 39
第一節 研究架構 40
第二節 構念定義與內涵 42
第三節 研究對象與樣本之選取 50
第四節 資料收集與分析 51
第四章 個案研究與分析 55
第一節 產業背景及個案公司介紹 55
第二節 個案公司之製造服務化營運模式 59
第三節 個案公司之製造服務化發展策略 67
第四節 個案公司之變革相關議題 69
第五章 結論與建議 84
第一節 結論 84
第二節 管理意涵 88
第三節 研究限制 89
第四節 建議 90
參考文獻 91
一、中文部分 91
二、英文部分 95
三、網路部分 103

表 次
表1 組織變革定義整理表 25
表2 定義法在各生命週期的劃分標準 28
表3 組織架構定義整理表 31
表4 Power Sleep綠樣實業訪談記錄 51
表5 Power Sleep綠樣實業之變革相關議題 69

圖 次
圖 1 本研究之觀念性架構 41
圖 2 Power Sleep綠樣實業之製造服務化營運模式 59
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三、網路部分
中時電子報(2012,8月)。工商時報社論-「三業四化」是通關密語還是行動方案。http://news.chinatimes.com/。
天下雜誌(2007)。台灣應走向「製造業服務化」。http://www.cw.com.tw/。
何乾瑋(2011)。國產智慧床揚名國際。資策會創新發現誌,http://ideas.org.tw/。
莊衍松(2009)。2.5產業。DIGITIMES,http://www.digitimes.com.tw/
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