隨著科技、安全和線上支付系統的進步，推出了互聯網作為商業和營銷工具；社群媒體是一種以互聯網作為基礎的交流形式，也同時被定義為，建立在技術和意識型態基礎上的一組互聯網應用程序，讓使用者能創造與交換內容；藉著互聯網在商業及人們生活中的普遍性，社交商務有著廣泛且具有理論和實踐意義的研究機會。本次研究的目的，是為了提出融入社交商務的幾個不同面向。這份研究顯示出透過社交媒體平台，聯繫商業客戶與網路朋友的新範例；對於定義社交商務的範圍及鑑定其潛在趨勢有著一定的價值。

Advances in technology, security, and online payment systems launched the internet as a commercial and marketing tool. Social media is an internet-based form of communication. It is also defined as a group of internet based applications that build on technological and ideological foundations, allowing the creation and exchange of user-generated content. With its pervasiveness in businesses and people’s lives, Social Commerce presents vast research opportunities that can have both theoretical and practical significance. The purpose of this study is to present several aspects integrated in Social Commerce. The proposed review is valuable in defining the scope and identifying potential trends in Social Commerce, showing a new paradigm of conducting commerce using a social media platform to reach customers and their networked friends.

TABLE OF CONTENT
COVER 
ABSTRACT(Chinese)….……………………………………………………….…. ii
ABSTRACT ………………………………………………………………………. iii
ACKNOWLEDGMENT …………………………………………………………. iv
TABLE OF CONTENT …………………………………………………………... v
LIST OF FIGURES   …………………………………………………………....... vii  
LIST OF TABLES .………………………………………………………………..viii  

Chapter one Introduction  ……………………………………………………..……. 1
 Research Background …………………………………………..……. 1
 Research Motivation ………………………………………….……… 3
 Research Objectives …………………………………………..……… 4
 Research Structure …………………………………………………… 5
Chapter two Literature Review ……………………………………………………. 6
2.1. Background of S-Commerce  …………………………………………. 6
2.1.1. What is eCommerce ……..……………………………………… 7
2.1.2. Definitions of S-commerce ..………….………………………… 8
2.2.  What is not S-Commerce ……………………………………………. 10 
2.3. S-Commerce and eCommerce ……………………………………..….12
2.4. S-Commerce in Honduras ……………………………………………. 14
2.5. S-Commerce in the Service Industry ………………………………… 16
Chapter three  Efficiency Benefits in S-Commerce …………………………..…… 18
3.1. Evolving Nature……………………………………………………… 18
3.2. AI Algorithms ………………………………………………………… 19
3.3.  Analytics ……………………………………………………………..  21
3.4. Advanced Targeting Methods ……………………………….………..  23
3.5. Budget ………………………………………………..………………  24

Chapter Four Critical Analysis………………………………………………..…….  27
Chapter Five The future of S-Commerce…………………………………… 29 Chapter six Conclusion …………………………………………………….………  31
REFERENCE …………………………………………………………………….… 33

List of Figures
Figure 1. Number of digital buyers worldwide…………………………………. 2
Figure 2. S-Commerce and eCommerce website ads display difference………… 13
Figure 3. ER Model…….…………………………………………………..… 14
Figure 4. Social media advertising expenditure as share of digital advertising 				spending worldwide from 2013 to 2017…………………….………..… 19
Figure 5. Facebook’s metrics overview ……………………………………..… 22


List of Tables
Table 1. Different Social Commerce Definitions…………………………………… 8
Table 2. Main differences between S-Commerce and eCommerce………………… 11

Baghdadi, Y. (2013). From e-commerce to social commerce: a framework to guide 		enabling cloud computing. Journal of Theoretical and Applied Electronic 			Commerce Research, 8(3), 12–38.
Wang, J. C., & Chang, C. H. (2013). How online social ties and product-related risks 		influence purchase intentions: a Facebook experiment. Electronic Commerce 		Research and Applications, 12(5), 337–346.
Liang, T.-P., & Turban, E. (2011). Introduction to the special issue social commerce: 		a research framework for social commerce. International Journal of 			Electronic Commerce, 16(2) [5–14. 
Lianturiale, L., & Scuderi, A. (2013). Evaluation of social media actions for the 			agrifood system. Procedia Technology, 8, 200–208.
Kim, D. (2013). Under what conditions will social commerce business models 			survive? Electronic Commerce Research and Applications, 12(2), 69–77.
Stelzner MA (2014) How Marketers Are Using Social Media to Grow Their 			Businesses. SocialMedia Marketing Industry Report.
Assaad W, Gómez JM (2011) Social Network in marketing (Social Media Marketing)-		Opportunities and Risks. International Journal of Managing Public Sector 		Information and Communication Technologies 2: 13-22.
Pew Research Center, March 2018, “Social Media Use in 2018” 
Ting-Peng Liang & Efraim Turban (2014) Introduction to the Special Issue Social 		Commerce: A Research Framework for Social Commerce, International 			Journal of Electronic Commerce, 16:2, 5-14, DOI: 10.2753/				JEC1086-4415160201
Afrasiabi Rad, A. and M. Benyoucef (2010) “A Model for Understanding Social 			Commerce”, Information Systems Journal (4)2, pp. 1–11.
Zhang, K. Z., & Benyoucef, M. (2016). Consumer behavior in social commerce: a 			literature review. Decision Support Systems, 86, 95–108.
Beisel, D. (2006) “The Emerging Field of Social Commerce and Social Shopping”, 		GenuineVC. In Phil (2006) “The Emerging Field of Social Commerce and 			Social Shopping.”
Christine Kiss, Martin Bichler, “Identification of influencers — Measuring influence 		in customer networks,”Decision Support Systems,Volume 46, Issue 1, 2008, 		Pages 233-253, ISSN 0167-9236,Kusinitz, 
(2017)-https://blog.hubspot.com/marketing/social-media-roi-stats
emarketer.com, 2015-https://www.emarketer.com/Article/Social-Network-Ad-			Spending-Hit-2368-Billion-Worldwide-2015/1012357
https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-		worldwide/
Statista, (2018)-https://www.statista.com/statistics/271408/share-of-social-media-in-		online-advertising-spending-worldwide/
http://www.worldbank.org/en/country/honduras
Govindarajan, Vijay, and Chris Trimble. “Reverse Innovation: A Global Growth 			Strategy That Could Pre‐empt Disruption at Home.” Strategy & Leadership 		40.5 (2012): 5–11. Strategy & Leadership. Web.
https://www.facebook.com/demcloset/
Zhou, L., Zhang, P., & Zimmermann, H. D. (2013). Social commerce research: an 			integrated view. Electronic Commerce Research and Applications, 12(2),			61-68.
Campbell, C. (1998). Consumption and the Rhetorics of Need and Want. J Design 			Hist, 11(3), 235-246. doi:10.1093/jdh/11.3.235
Taina Bucher (2012). Want to be on the top? Algorithmic power and the threat of 			invisibility on Facebook,, New Media & Society, Vol 14, Issue 7, pp. 1164 - 		1180, First Published April 8, 2012
Hemant K. Bhargava, Ramayya Krishnan & Rudolf Müller (1997) Electronic 			Commerce in Decision Technologies: A Business Cycle Analysis, International 	Journal of Electronic Commerce, 1:4, 109-127, DOI: 					10.1080/10864415.1997.11518297
Manjit S. Yadav, Kristine de Valck, Thorsten Hennig-Thurau, Donna L. Hoffman, 			Martin Spann,Social Commerce: A Contingency Framework for Assessing 			Marketing Potential, Journal of Interactive Marketing, Volume 27, Issue 4, 		2013, Pages 311-323, ISSN 1094-9968
Nick Hajli, Social commerce constructs and consumer's intention to buy, International 	Journal of Information Management, Volume 35, Issue 2, 2015, Pages 			183-191