||Study of CSR, performance and innovation
－ Social Network Analysis
||Master's Program, Department Of International Business
Corporate Social Responsibility
Social Network Analysis
Strength of Ties
||In recent years, as the environment has been continuously destroyed, the awareness of sustainable development has gradually risen, and the importance of corporate social responsibility has begun to be valued. This paper uses social network analysis and statistical analysis to study the relationship between corporate social responsibility, performance and innovation. It hopes that companies can have a basis to understand the impact of implementing corporate social responsibility on them. The study found that some categories of corporate social responsibility have a positive impact on performance and innovation, and some categories of corporate social responsibility do not.
Chapter 1 Introduction 1
1.1 Background 1
1.2 Motivation 2
1.3 Research purpose 3
1.4 Research questions 4
1.5 Research framework 5
Chapter 2 Literature 6
2.1 Corporate social responsibility 6
2.1.1 Definition of corporate social responsibility 6
2.1.2 Global reporting initiative 8
2.2 Social network 9
2.2.1 Social network theory 9
2.2.2 Social network analysis 10
2.3 Strength of ties 11
2.4 Centrality 12
2.5 Innovation 14
2.6 Performance 15
Chapter 3 Hypothesis 16
Chapter 4 Research methods 23
4.1 Designs 23
4.2 Variables 26
4.2.1 Independent variable 26
4.2.2 Dependent variable 26
4.2.3 Control variable 26
4.3 Statistical methods 26
4.3.1 SPSS 26
4.3.2 Descriptive statistical analysis 27
4.3.3 Correlation analysis 27
4.3.4 Regression analysis 27
4.4 UCINET 28
Chapter 5 Results 30
5.1 Social Network of Corporate Social Responsibility 30
5.2 Descriptive statistics analysis 31
5.2.1 Sample 31
5.2.2 Industry 32
5.2.3 Year of establishment and Number of employees 33
5.2.4 Corporate Social Responsibility Exposure Items 34
5.3 Correlation analysis 35
5.4 Regression analysis 36
5.4.1 Corporate Social Responsibility to Firm Performance 36
5.4.2 Corporate Social Responsibility to Innovation 36
5.4.3 Corporate Social Responsibility to Degree centrality 37
5.4.4 Corporate Social Responsibility to Strength of ties 38
5.4.5 Degree centrality and Strength of ties to Firm performance 39
5.4.6 Degree centrality and Strength of ties to Innovation 39
5.5 Analysis results to Hypothesis 40
Chapter 6 Conclusions 43
6.1 Conclusions 43
6.1.1 Executing CSR to enhance company performance 43
6.1.2 Executing CSR to enhance innovation 44
6.1.3 The relationship between CSR and the transmission of information 45
6.1.4 The influence of social network on the firm performance and innovation 46
6.1.5 How do companies see corporate social responsibility 47
6.1.6 About the insignificant part of the study 48
6.2 Suggestion 49
6.2.1 Corporate social responsibility applications 49
6.2.2 Social network applications 51
6.3 Limitations 51
List of Tables
Table 2.1 The definition of corporate social responsibility from Carroll 6
Table 4.1 Summary of categories and aspects in the GRI G4 24
Table 5.1 Top 100 companies in Taiwan 31
Table 5.2 The distribution of industries in 100 companies
Table 5.3 Summary of the establishment and employees of 100 companies 33
Table 5.4 Summary of CSR exposure items of 100 companies
Table 5.5 Correlation analysis between variables 35
Table 5.6 Summary of the regression analysis of CSR on firm performance 36
Table 5.7 Summary of the regression analysis of CSR on innovation 37
Table 5.8 Summary of the regression analysis of CSR on degree centrality 38
Table 5.9 Summary of the regression analysis of CSR on strength of ties 39
Table 5.10 Summary of Degree centrality and Strength of ties on firm performance 39
Table 5.11 Summary of Degree centrality and Strength of ties on innovation 40
Table 5.12 Summary of hypothesis result 40
List of Figures
Figure 1.1 The research framework 5
Figure 2.1 Schwartz and Carroll's Corporate Social Responsibility graphics 7
Figure 2.2 Strong ties graphic of Granovetter 12
Figure 5.1 Social Network of Corporate Social Responsibility 30
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