§ 瀏覽學位論文書目資料
  
系統識別號 U0002-1607201820504400
DOI 10.6846/TKU.2018.00452
論文名稱(中文) 企業社會責任對績效與創新之研究-社會網絡分析
論文名稱(英文) Study of CSR, performance and innovation - Social Network Analysis
第三語言論文名稱
校院名稱 淡江大學
系所名稱(中文) 國際企業學系碩士班
系所名稱(英文) Master's Program, Department Of International Business
外國學位學校名稱
外國學位學院名稱
外國學位研究所名稱
學年度 106
學期 2
出版年 107
研究生(中文) 林煥鈞
研究生(英文) Huan-Chun Lin
學號 604550557
學位類別 碩士
語言別 英文
第二語言別
口試日期 2018-06-25
論文頁數 70頁
口試委員 指導教授 - 何怡芳
共同指導教授 - 林美榕
委員 - 田正利
委員 - 劉菊梅
關鍵字(中) 企業社會責任
企業績效
創新
社會網絡分析
連結強度
集中度
關鍵字(英) Corporate Social Responsibility
Firm Performance
Innovation
Social Network Analysis
Strength of Ties
Centrality
第三語言關鍵字
學科別分類
中文摘要
近年來因為環境被不斷地破壞,永續發展的意識逐漸抬頭,企業社會責任的重要性也開始被重視。本篇論文藉由社會網絡分析和統計分析來研究企業社會責任對績效與創新的關係,希望能讓公司們有個依據,可以了解到實施企業社會責任對它們的影響。研究結果發現有些企業社會責任的類別會對績效與創新有正向的影響,有些則沒有。
英文摘要
In recent years, as the environment has been continuously destroyed, the awareness of sustainable development has gradually risen, and the importance of corporate social responsibility has begun to be valued. This paper uses social network analysis and statistical analysis to study the relationship between corporate social responsibility, performance and innovation. It hopes that companies can have a basis to understand the impact of implementing corporate social responsibility on them. The study found that some categories of corporate social responsibility have a positive impact on performance and innovation, and some categories of corporate social responsibility do not.
第三語言摘要
論文目次
Contant
Chapter 1 Introduction	1
1.1 Background	1
1.2 Motivation	2
1.3 Research purpose	3
1.4 Research questions	4
1.5 Research framework	5
Chapter 2 Literature	6
2.1 Corporate social responsibility	6
2.1.1 Definition of corporate social responsibility	6
2.1.2 Global reporting initiative	8
2.2 Social network	9
2.2.1 Social network theory	9
2.2.2 Social network analysis	10
2.3 Strength of ties	11
2.4 Centrality	12
2.5 Innovation	14
2.6 Performance	15
Chapter 3 Hypothesis	16
Chapter 4 Research methods	23
4.1 Designs	23
4.2 Variables	26
4.2.1 Independent variable	26
4.2.2 Dependent variable	26
4.2.3 Control variable	26
4.3 Statistical methods	26
4.3.1 SPSS	26
4.3.2 Descriptive statistical analysis	27
4.3.3 Correlation analysis	27
4.3.4 Regression analysis	27
4.4 UCINET	28
Chapter 5 Results	30
5.1 Social Network of Corporate Social Responsibility	30
5.2 Descriptive statistics analysis	31
5.2.1 Sample	31
5.2.2 Industry	32
5.2.3 Year of establishment and Number of employees	33
5.2.4 Corporate Social Responsibility Exposure Items	34
5.3 Correlation analysis	35
5.4 Regression analysis	36
5.4.1 Corporate Social Responsibility to Firm Performance	36
5.4.2 Corporate Social Responsibility to Innovation	36
5.4.3 Corporate Social Responsibility to Degree centrality	37
5.4.4 Corporate Social Responsibility to Strength of ties	38
5.4.5 Degree centrality and Strength of ties to Firm performance	39
5.4.6 Degree centrality and Strength of ties to Innovation	39
5.5 Analysis results to Hypothesis	40
Chapter 6 Conclusions	43
6.1 Conclusions	43
6.1.1 Executing CSR to enhance company performance	43
6.1.2 Executing CSR to enhance innovation	44
6.1.3 The relationship between CSR and the transmission of information	45
6.1.4 The influence of social network on the firm performance and innovation	46
6.1.5 How do companies see corporate social responsibility	47
6.1.6 About the insignificant part of the study	48
6.2 Suggestion	49
6.2.1 Corporate social responsibility applications	49
6.2.2 Social network applications	51
6.3 Limitations	51
Reference	53
Appendix	68

List of Tables
Table 2.1 The definition of corporate social responsibility from Carroll 6
Table 4.1 Summary of categories and aspects in the GRI G4 24
Table 5.1 Top 100 companies in Taiwan 31
Table 5.2 The distribution of industries in 100 companies 
32
Table 5.3 Summary of the establishment and employees of 100 companies 33
Table 5.4 Summary of CSR exposure items of 100 companies 
34
Table 5.5 Correlation analysis between variables 35
Table 5.6 Summary of the regression analysis of CSR on firm performance 36
Table 5.7 Summary of the regression analysis of CSR on innovation 37
Table 5.8 Summary of the regression analysis of CSR on degree centrality 38
Table 5.9 Summary of the regression analysis of CSR on strength of ties 39
Table 5.10 Summary of Degree centrality and Strength of ties on firm performance 39
Table 5.11 Summary of Degree centrality and Strength of ties on innovation 40
Table 5.12 Summary of hypothesis result 40

List of Figures
Figure 1.1 The research framework 5
Figure 2.1 Schwartz and Carroll's Corporate Social Responsibility graphics 7
Figure 2.2 Strong ties graphic of Granovetter 12
Figure 5.1 Social Network of Corporate Social Responsibility 30
參考文獻
Abagial McWilliams, Donald Siegel, (2000). 'Corporate social responsibility and financial performance: correlation or misspecification?', Strategic Management Journal, 21(5): 603-609.

Achrol, R. S., and P. Kotler. (1999). Marketing in the network economy. Journal of Marketing 63(Special Issue): 146-163.

Alexander, G. J., and R. A. Buchholz (1978). “Research Notes. CSR and Stock Market Performance,” Academy of Management Journal, Vol. 21, pp.479-486.
 
Alison Mackey, Tyson B. Mackey, Jay B. Barney, (2007). 'Corporate Social Responsibility and Firm Performance: Investor Preferences and Coporate Strategies', Academy of Management Review, 32(3):817-835.

Almodovar, J., and A. Teixeira. (2004). Regional innovation networks evolution and firm performance: One or two way causality? 44th European Regional Science Association Congress, Regional and Federalism, Portugal.

Artiach, T., Lee, D., Nelson, D., & Walker, J. (2010). The determinants of corporate sustainability performance. Accounting & Finance, 50(1), 31-51.

Barnes, J. A. (1954). "Class and Committees in a Norwegin Island Parish.," Human Relations (7:1), p 20. 

Baum, J. A. C., and C. Oliver. (1992). Institutional embeddedness and the dynamics of organizational populations. American Sociological Review 57 (4): 540-559.

Benjamin Kentish. (2017). France to ban all oil and gas production from 2040. INDEPENDENT. Retrieved December 20, 2017, from https://www.independent.co.uk/news/world/europe/france-ban-emmanuel-macron-oil-gas-exploration-2040-latest-global-warming-climate-change-a8121031.html

Bogdan Gherasim. (2018). FIRST SUSTAINABLE LEGO® BRICKS WILL BE LAUNCHED IN 2018. LEGO. Retrieved March 01, 2018, from https://www.lego.com/en-us/aboutus/news-room/2018/march/pfp

Borgatti, S.P., Everett, M.G. and Freeman, L.C. (2002). UCINET 6 for Windows: Sofeware for Social Network Analysis, Analytic Technologies, Havard, MA.

Bowen, H. R. (1953). Social Responsibilities of the Businessman, New York: Harper and Row. 

Cornell, B. and A. Shapiro (1987). “Corporate Stakeholders and Corporate Finance,” Financial Management, Vol. 16, pp.5-14.

Corroll, A.B. (1979). A three-dimensional conceptual model of corporate social performance, Academy of Management Review, 4, 497-505.

Drucker, P.F. (1985). innovation and entrepreneurship Practice and principles. Heinemann, London. 

Emirbayer, M, & Goodwin, J. (1994). Network analysis, culture, and the problem of agency. The American Journal of Sociology, 99(6), 1411-1454.

Even, W. M. (1966). The organization set: Toward a theory of inter-orgainization relations. In T. J. D. (Ed.), Approaches to Orgainizations Design(pp. 173-188). Pittsburgh: University of Pittsburgh.

Francis, D. and Bessant, J. (2005). Targeting innovation and implications for capability develop. Technovation, 25(3), 171-183.

Frankle, E.G. (1990). Management ofTechnology Change. NY: Kluwer Academic. 

Freeman LC (1979). Centrality in social networks conceptual clarification. Soc Netw 1(3):215–239. 

Freeman, C. (1982). The Economics of Industrial Innovation. MA : Cambridge, MIT Press.

Galaskiewicz, J. (1979). Exchange Networks and Community Politics. New York, NY: Academic Press. 

Garton, L., C. Haythornthwaite, and B. Wellma. (1997). "Studying Online Social Networks." Journal of Computer-Mediated Communication, 3(1).

Gnyawali, D. R. & R. Madhavan. (2001). "Cooperative networks and competitive dynamics: a structural embeddedness perspective", Academy of Management Review, vol. 26(3), pp 431-455.

Gnyawali, D., J. He, and R. Madhavan. (2006). Impact of co-opetition on firm competitive behavior: An empirical examination. Journal of Management 32 (August): 507-530.

Goerzen, A., and P. W. Beamish. (2005). The effect of alliance network diversity on multinational enterprise performance. Strategic Management Journal 26 (April): 333-354. 

Granovetter, M. (1983). The strength of weak ties: A network theory revisited. Sociological Theory 1: 201-233.

Granovetter, M. S., (1973). "The strength of weak ties", American Journal of Sociology, VoI.78(6), 1360-1380. 

Granovetter, M. S., (1974). Getting a Job: A Study of Contacts and Careers, University of Chicago Press, Chicago. 

Gulati, R. (1999). Network location and learning: The influence of network resources and firm capabilities on alliance formation. Strategic Management Journal 20 (May): 397-420. 

Hanneman RA, Riddle M (2005). Introduction to social network methods. University of California Riverside, Riverside.

Hansen, M.  T., (1999). “The search-transfer prob1em: The role of weak ties in sharing knowledge across organizational subunits", Administrative Science Quartely, Vo1.44(1), 82-111. 

Hite J. M. & Hesterly W. S. (2001). The evolution of firm networks: from emergence to early growth of the firm. Strategic Management Journal. 22: 275-286.

Hochberg, Y. V., Ljungqvist, A., & Lu, Y. (2007). Whom you know matters: Venture capital networks and investment performance. Journal of Finance, 62: 251-301.
 
Joshua Robertson. (2017). Renewable energy generates enough power to run 70% of Australian homes. The Guardian. Retrieved August 27, 2017, from https://www.theguardian.com/environment/2017/aug/27/renewable-energy-generates-enough-power-to-run-70-of-australian-homes

Kaplan, R. S., and D. P. Norton. (2004). Strategy Maps: Converting Intangible Assets into Tangible Outcomes. 1st edition. Boston, MA: Harvard Business School Press. 

Kelly Levin. (2018). Billion-Dollar Disasters to Disappearing Ice: 2017 Was a Year of Record-Breaking Climate Events. WORLD RESOURCES INSTITUTE. Retrieved January 05, 2018, from http://www.wri.org/blog/2018/01/billion-dollar-disasters-disappearing-ice-2017-was-year-record-breaking-climate-events?utm_campaign=wridigest&utm_source=wridigest-2018-01-08&utm_medium=email&utm_content=learnmore

Kraatz M. S. (1998). Learning by association? Interorganization; networks and adaptation to environmental change. Academy of Management Journal. 41: 621-643.

Krackhardt, D, & Brass, D. J. (1994). Interorganizational networks: The micro side. In S. Wasserman & J. Galaskiewicz (Eds), Advances in Social Network Analysis: Research from the Social and Behavior Sciences(pp. 207-229). Newbury Park, CA: Sage.

Larcker, D. F., So, E. C., & Wang, C. C. Y. (2013). Boardroom centrality and firm performance. Journal of Accounting and Economics, 55(2-3), 225-250. 

Larson A. (1992). Network dyads in entrepreneurial settings: a studay of the governance of exchange processes. Administrative Science Quarterly. 37: 76-104.

Linthicum, C., A. Reitenga, & J. Sanchez. (2010). Social Responsibility and Corporate Reputation: The Case of the Arthur Andersen Enron Audit Failure. Journal of Accounting and Public Policy, 29 (2), 160–176.

Liu, J. (2004). An Introduction to Social Network Analysis. Beijing: Social Sciences Academic Press.

Luo, J. D. (2010). Social Network Analysis. 2nd edition. Beijing: Social Sciences Academic Press.
 
Madalena Araujo, & Isa Soares. (2018). World's first plastic-free supermarket aisle debuts as momentum builds to reduce waste. CNN. Retrieved February 28, 2018, from https://edition.cnn.com/2018/02/28/europe/ekoplaza-plastic-free-supermarket-aisle/index.html

Mark S. Schwartz and Archie B. Carroll (2003). Corporate Social Responsibility: Athree-Domain Approach, Business Ethics Quarterly, Volume 13, Issue 4. pp.503-530.

Mathews K. M., White M. C., Soper B, & von Bergen C. W. (1998). Association of indicators and predictors of tie-strength. Psychological Reports, 83: 1459-1469.

McGee, John, (1998). Commentary on Corporate Strategies and Environment Regulations: An Organizing Framework by A.M. Rugman and A. Verbeke, Strategic Management Journal, 19 no.4, 377-387

McGuire, J.W. (1963). Business and society, McGraw Hall.

Mintz, B., & Schwartz, M. (1981). Interlocking directorates and interest group formation. American Sociological Review, 46(6), 851-869.

Mintz, B., & Schwartz, M. (1985). The Power Structure of American Business. Chicago: University of Chicago press.

Mitchell, J. C., (1969). Social Networks and Urban Situations, England: Manchester University Press. 

Mizruchi, M. S., & Galaskiewicz, J. (1993). Networks of inter-organizational relation. Sociological Methods and Research, 22(1), 46-70.

Peter Walker. (2018). Theresa May proposes plastic-free supermarket aisles in green strategy. The Guardian. Retrieved January 11, 2018, from https://www.theguardian.com/environment/2018/jan/10/theresa-may-proposes-plastic-free-supermarket-aisles-in-green-strategy

Podolny JM (1993). A status-based model of market competition. American Journal of Sociology 98(4):829-872.

Podolny, J. M. (1994). “Market uncertainty and the social character of economic exchange”. Administrative Science Quarterly, 39: 458–483.

Powell, W. W., K. W. Koput, L. Smith-Doerr, and J. Owen-Smith. (1999). Network position and firm performance: Organizational returns to collaboration in the biotechnology industry. Working paper, University of Arizona. 

Rodan, S., and C. Galunic. (2004). More than network structure: How knowledge heterogeneity influences managerial performance and innovativeness. Strategic Management Journal 25 (June): 541-562.

Sacks, M., M. Ventresca, and B. Uzzi. (2001). Network sources of national competitive advantage: Institutions and the contingent value of brokerage positions. American Behavioral Scientist 44 (June): 1579-1601.

Schumpeter, J.A. (1934). The Theory of Economic Development. Cambridge, MA: Harvard University Press. 

Scott, J. (2000). Social Network Analysis: A Handbook. London: Sage.

Smith-Doerr, L., I. M. Manev, and P. Rizova. (2004). The meaning of success: Network position and the social construction of project outcomes in an R&D lab. Journal of Engineering and Technology Management 21 (March-June): 51-81. 

Stuart, T. E. (1998). Network positions and propensities to collaborate: An investigation of strategic alliance formation in a high-technology industry. Administrative Science Quarterly 43: 668-698.

Surroca, J., Tribó, J. A., & Waddock, S. (2010). Corporate responsibility and financial performance: The role of intangible resources. Strategic Management Journal, 31(5): 463-490.

Thompson, V.A. (1965). Bureaucracy and Innovation. Administrative Science Quarterly, 10(1), 1-20.

Tidd, Joseph. Bessant, John. & Pavitt, Keith,(1997). Managing innovation: integration technological market and organizational change .“ Chi- Chester , West Sussex, England; New York: John Wiley.

Tolman, E. C. (1932). Purposive behavior in animals and men. London, England: Century/Random House UK.

Tsai, W. (2001). Knowledge transfer in intraorganization networks: Effects of network position and absorptive capacity on business unit innovation and performance. Academy of Management Journal, 44(5), pp 996-1004.

Turban, D. B. and D. W. Greening (1996). “Corporate Social Performance and Organizational Attractiveness to Prospective Employees,” Academy of Management Journal, Vol. 40, pp.658-672. 

Ullmann AA (1985). Data in Search of a Theory: A Critical Examination of the Relationships among Social Performance, Social Disclosure, and Economic Perfonnance ofU.S. Finns. Acad. Manage. Rev. 10: 540-557.

Uzzi, B. (1999). Embeddedness in the making of financial capital: How social relations and network benefit firms seeking financing. American Sociological Review 62: 481-505.

Uzzi, B., (1997). “Social structure and competition in interfirm networks: The paradox of  embeddedness", Administrative Science Quarterly, VoI.42(1), 35-67.

Waddock, S. A., & Graves, S. B. (1997). The corporate social performance-financial performance link. Strategic Management Journal, 18(4): 303-319.

Wasserman, S., and Faust, K., (1994). Social Network Analysis: Methods and Applications, Cambridge: Cambridge University.

Wellman, B. (1979). The community question: The intimate networks of East Yorkers. American Journal of Sociology, 84, 1201-1231.

Wellman, B. (1982). Studying personal network. In P. V. Marsden & N. Lin (Eds), Social Structure and Network Analysis (pp.61-80). Beverly Hills, CA.: Sage.

Yusoff, H., Mohamad, S. S., & Darus, F. (2013). The influence of CSR disclosure structure on corporate financial performance: Evidence from stakeholder's perspevtives. Procedia Economics and Finance, 7, 213-220.

Zhao, X., & Murrell, A. J. (2016). Revisiting the corporate social performance‐financial performance link: A replication of Waddock and Graves. Strategic Management Journal, 37(11): 2378-2388.
論文全文使用權限
校內
紙本論文於授權書繳交後1年公開
同意電子論文全文授權校園內公開
校內電子論文於授權書繳交後1年公開
校外
同意授權
校外電子論文於授權書繳交後1年公開

如有問題,歡迎洽詢!
圖書館數位資訊組 (02)2621-5656 轉 2487 或 來信