系統識別號 | U0002-1607201820504400 |
---|---|
DOI | 10.6846/TKU.2018.00452 |
論文名稱(中文) | 企業社會責任對績效與創新之研究-社會網絡分析 |
論文名稱(英文) | Study of CSR, performance and innovation - Social Network Analysis |
第三語言論文名稱 | |
校院名稱 | 淡江大學 |
系所名稱(中文) | 國際企業學系碩士班 |
系所名稱(英文) | Master's Program, Department Of International Business |
外國學位學校名稱 | |
外國學位學院名稱 | |
外國學位研究所名稱 | |
學年度 | 106 |
學期 | 2 |
出版年 | 107 |
研究生(中文) | 林煥鈞 |
研究生(英文) | Huan-Chun Lin |
學號 | 604550557 |
學位類別 | 碩士 |
語言別 | 英文 |
第二語言別 | |
口試日期 | 2018-06-25 |
論文頁數 | 70頁 |
口試委員 |
指導教授
-
何怡芳
共同指導教授 - 林美榕 委員 - 田正利 委員 - 劉菊梅 |
關鍵字(中) |
企業社會責任 企業績效 創新 社會網絡分析 連結強度 集中度 |
關鍵字(英) |
Corporate Social Responsibility Firm Performance Innovation Social Network Analysis Strength of Ties Centrality |
第三語言關鍵字 | |
學科別分類 | |
中文摘要 |
近年來因為環境被不斷地破壞,永續發展的意識逐漸抬頭,企業社會責任的重要性也開始被重視。本篇論文藉由社會網絡分析和統計分析來研究企業社會責任對績效與創新的關係,希望能讓公司們有個依據,可以了解到實施企業社會責任對它們的影響。研究結果發現有些企業社會責任的類別會對績效與創新有正向的影響,有些則沒有。 |
英文摘要 |
In recent years, as the environment has been continuously destroyed, the awareness of sustainable development has gradually risen, and the importance of corporate social responsibility has begun to be valued. This paper uses social network analysis and statistical analysis to study the relationship between corporate social responsibility, performance and innovation. It hopes that companies can have a basis to understand the impact of implementing corporate social responsibility on them. The study found that some categories of corporate social responsibility have a positive impact on performance and innovation, and some categories of corporate social responsibility do not. |
第三語言摘要 | |
論文目次 |
Contant Chapter 1 Introduction 1 1.1 Background 1 1.2 Motivation 2 1.3 Research purpose 3 1.4 Research questions 4 1.5 Research framework 5 Chapter 2 Literature 6 2.1 Corporate social responsibility 6 2.1.1 Definition of corporate social responsibility 6 2.1.2 Global reporting initiative 8 2.2 Social network 9 2.2.1 Social network theory 9 2.2.2 Social network analysis 10 2.3 Strength of ties 11 2.4 Centrality 12 2.5 Innovation 14 2.6 Performance 15 Chapter 3 Hypothesis 16 Chapter 4 Research methods 23 4.1 Designs 23 4.2 Variables 26 4.2.1 Independent variable 26 4.2.2 Dependent variable 26 4.2.3 Control variable 26 4.3 Statistical methods 26 4.3.1 SPSS 26 4.3.2 Descriptive statistical analysis 27 4.3.3 Correlation analysis 27 4.3.4 Regression analysis 27 4.4 UCINET 28 Chapter 5 Results 30 5.1 Social Network of Corporate Social Responsibility 30 5.2 Descriptive statistics analysis 31 5.2.1 Sample 31 5.2.2 Industry 32 5.2.3 Year of establishment and Number of employees 33 5.2.4 Corporate Social Responsibility Exposure Items 34 5.3 Correlation analysis 35 5.4 Regression analysis 36 5.4.1 Corporate Social Responsibility to Firm Performance 36 5.4.2 Corporate Social Responsibility to Innovation 36 5.4.3 Corporate Social Responsibility to Degree centrality 37 5.4.4 Corporate Social Responsibility to Strength of ties 38 5.4.5 Degree centrality and Strength of ties to Firm performance 39 5.4.6 Degree centrality and Strength of ties to Innovation 39 5.5 Analysis results to Hypothesis 40 Chapter 6 Conclusions 43 6.1 Conclusions 43 6.1.1 Executing CSR to enhance company performance 43 6.1.2 Executing CSR to enhance innovation 44 6.1.3 The relationship between CSR and the transmission of information 45 6.1.4 The influence of social network on the firm performance and innovation 46 6.1.5 How do companies see corporate social responsibility 47 6.1.6 About the insignificant part of the study 48 6.2 Suggestion 49 6.2.1 Corporate social responsibility applications 49 6.2.2 Social network applications 51 6.3 Limitations 51 Reference 53 Appendix 68 List of Tables Table 2.1 The definition of corporate social responsibility from Carroll 6 Table 4.1 Summary of categories and aspects in the GRI G4 24 Table 5.1 Top 100 companies in Taiwan 31 Table 5.2 The distribution of industries in 100 companies 32 Table 5.3 Summary of the establishment and employees of 100 companies 33 Table 5.4 Summary of CSR exposure items of 100 companies 34 Table 5.5 Correlation analysis between variables 35 Table 5.6 Summary of the regression analysis of CSR on firm performance 36 Table 5.7 Summary of the regression analysis of CSR on innovation 37 Table 5.8 Summary of the regression analysis of CSR on degree centrality 38 Table 5.9 Summary of the regression analysis of CSR on strength of ties 39 Table 5.10 Summary of Degree centrality and Strength of ties on firm performance 39 Table 5.11 Summary of Degree centrality and Strength of ties on innovation 40 Table 5.12 Summary of hypothesis result 40 List of Figures Figure 1.1 The research framework 5 Figure 2.1 Schwartz and Carroll's Corporate Social Responsibility graphics 7 Figure 2.2 Strong ties graphic of Granovetter 12 Figure 5.1 Social Network of Corporate Social Responsibility 30 |
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