||In 1990, soft power proposed by the American scholar, Joseph S Nye, suggested that soft power can achieve attraction by valuing a country's culture, politics and foreign policy, rather than by using coercion to achieve the goal of attraction. Communist China has developed the concept of “cultural soft power” in accordance with its national status, and considered soft power to influence the rise of our ethnicity, the strength of our country, and the wealth of our people. Moreover, this soft power is based on the 'cultural' factors.
Under the influence of economic globalization and international politics, Communist China has become a political and economic strong nation in recent years. Since the fourth-generation leader, Mr. Hu Jintao, became the President of China, he has recognized the importance of systematically implementing national cultural soft power in order to effectively promote the strength of the nation. In so doing, implementation of cultural soft power can simultaneously diminish the negative arguments of viewing China as a threat and Chinese responsibility as a nation in the whole world.
During President Hu Jintao’s era, soft power was particularly promoted as a national strategy by investing national resources such as the use of television, motion pictures, radio, the promotion of Chinese language, and cultural exchange as flexible means to achieve its global competitiveness from the status of inferiority to superiority within China, cross-strait nations, and the international community. However, due to the lack of proper and relevant policies, the Chinese government was not successful in coordinating various cultural organizations, and thus failed to maximize the optimal outcomes of soft power. In addition, the impact of cultural globalization, the protection of the nation’s own culture, and the weak creativity of cultural innovations have caused the Chinese government to fail to achieve the goal of establishing cultural soft power and its outcomes.
Because Communist China’s cultural soft power has gradually come into effect among the international community, it is assumed that China will become an influential country in the near future. At that time, the impact of Chinese cultural soft power will influence Taiwan’s political and economic development to a great extent. Therefore, based on our investigation of Chinese cultural soft power, the study aims to understand the methods, effects, potential problems, and challenges faced by the Chinese government. Furthermore, the findings of the study can help the Taiwanese government successfully deal with the complexity of the issue especially after the fifth-generation leader, Mr. Xi Jin-Ping, has become the President of China in 2013.