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系統識別號 U0002-1606201113082200
中文論文名稱 需求管理實務作法對於新產品開發績效之影響
英文論文名稱 The effect of requirements management practices on new product development performance
校院名稱 淡江大學
系所名稱(中) 企業管理學系碩士班
系所名稱(英) Department of Business Administration
學年度 99
學期 2
出版年 100
研究生中文姓名 王興良
研究生英文姓名 xing-liang wang
學號 698610515
學位類別 碩士
語文別 中文
口試日期 2011-06-10
論文頁數 86頁
口試委員 指導教授-楊立人
委員-呂世通
委員-張雍昇
中文關鍵字 需求管理實務作法  需求穩定性  人際衝突  專案績效  市場績效  結構方程模式 
英文關鍵字 New prodect development(NPD)  Requirements management practices  Requirements table  Interpersonal conflict  Project performance  Market performance  Structure equation model(SEM) 
學科別分類 學科別社會科學管理學
中文摘要 在全球化趨勢之下,企業所面臨的環境變化快速,而其生存與致勝之關鍵在於提昇競爭優勢,其競爭優勢主要來自於將具有創新力的產品和服務導入市場,因此,開發成功的新產品在現今市場中扮演著極其重要的角色,不但可以為企業帶來更多收益和貢獻,更是一種創新成果的展現。過去研究顯示,在實務上許多開發的新產品,由於沒有重視顧客需求,而無法為企業帶來良好的產品績效或導致產品開發失敗。因此,本研究探討需求管理實務作法對於新產品開發績效之影響。
研究中以問卷發放的方式取得資料,前測主要參考國內外文獻與專家學者之意見,使問卷修訂更加完善,於正研究中鎖定之新產品開發專案,依據經濟部產業的分類為主,透過對實際負責執行專案的成員,以紙本和網路問卷調查之方式進行資料收集,共計有效樣本146位受測者,並由Amos以結構方程模式(SEM)進行資料分析與研究。
經分析後,發現在新產品開發過程中,顧客需求管理是一個重要的因素,其中「需求管理實務作法」對「需求穩定性」具有顯著影響,而顧客「需求穩定性」會同時影響「人際衝突」、「專案績效」與「市場績效」,此外,研究發現「人際衝突」對「專案績效」具有負向影響,人際衝突愈高專案績效愈低,且在研究也提出了管理意涵與後續研究之建議。
英文摘要 Under the trend of globalization, the enterprises are facing rapid environmental change and the key to survival and success is to enhance competitive advantage. The innovative products and services are mainly edge. Moreover, the research also suggests that new product development (NPD) usually pays little attention to customer requirements in practices, then lead to NPD project failed. Thus, we try to study the effect of requirements management practices on new product development project performance.
In pretest, Data collected from literature and specialist suggestion that for revised questionnaires. In total, there are 146 samples in this research; all data were used in structure equation modeling (SEM). With respect to a comprehensive view of customer requirements management, implications and future research directions are identified.
The results showed that customer requirements is the key success factor in NPD and found requirements management practices was significant impact with requirement stable. The findings also revealed that requirements stable significant directly impact interpersonal conflict, project performance and market performance. Furthermore, the study provides evidence that interpersonal conflict negatively affect project performance.
論文目次 目錄...............................................................................................................................I
表目錄...........................................................................................................................II
圖目錄..........................................................................................................................III
第一章 緒論 ............................................................................................................... 1
第一節 研究背景 ................................................................................................. 1
第二節 研究動機 ................................................................................................. 2
第三節 研究目的 ................................................................................................. 4
第四節 研究範圍 ................................................................................................. 5
第五節 研究流程 ................................................................................................. 5
第二章 文獻探討 ....................................................................................................... 7
第一節 需求管理實務作法 ................................................................................. 7
第二節 需求穩定性 ........................................................................................... 14
第三節 人際衝突 ............................................................................................... 16
第四節 需求多樣性 ........................................................................................... 20
第五節 專案績效 ............................................................................................... 22
第六節 市場績效 ............................................................................................... 24
第七節 各變數關係與假設推論 ....................................................................... 26
第三章 研究方法與設計 ......................................................................................... 30
第一節 研究架構 ............................................................................................... 30
第二節 研究假設 ............................................................................................... 31
第三節 問卷設計與變數衡量 ........................................................................... 32
第四節 研究對象 ............................................................................................... 38
第五節 資料分析方法 ....................................................................................... 38
第四章 資料分析與討論 ......................................................................................... 41
第一節 敘述性資料分析 ................................................................................... 41
第二節 效度分析與信度分析 ........................................................................... 45
第三節 相關性分性 ........................................................................................... 50
第四節 驗證性因素分析 ................................................................................... 51
第五節 結構模型分析 ....................................................................................... 53
第五章 結論與建議....................................................................................................62
第一節 研究結論 ............................................................................................... 62
第二節 管理意涵 ............................................................................................... 63
第三節 研究建議 ............................................................................................... 64
第四節 研究限制 ............................................................................................... 65
參考文獻 ..................................................................................................................... 66
一、中文部份 ..................................................................................................... 66
二、英文部份 ..................................................................................................... 67
附錄問卷


表目錄
表2-1 需求類型 ......................................................................................................... 8
表2-2 軟體需求水平類型 ....................................................................................... 10
表2-3 需求品質與穩定性之屬性規範 ................................................................... 15
表2-4 專案管理績效衡量指標 ............................................................................... 23
表2-5 市場績效指標 ............................................................................................... 26
表3-1 需求管理實務作法之問項表 ....................................................................... 33
表3-2 需求品質與穩定性之問項表 ....................................................................... 34
表3-3 人際衝突與需求多樣性之問項表 ............................................................... 35
表3-4 新產品發展績效之問項表 ........................................................................... 37
表3-5 專家學者對前測問卷之建議........................................................................39
表4-1 產業類別次數分配表....................................................................................41
表4-2 參與團體數次數分配表................................................................................42
表4-3 專案持續時間次數分配表............................................................................42
表4-4 團隊人數次數分配表....................................................................................43
表4-5 年齡次數分配表............................................................................................43
表4-6 學歷次數分配表............................................................................................44
表4-7 職稱次數分配表............................................................................................44
表4-8 工作年資次數分配表....................................................................................45
表4-9 Bartlett球形檢定與KMO檢定結果........................................................... 46
表4-10 需求管理實務作法構面之因素分析表........................................................47
表4-11 需求穩定性之因素分析表............................................................................48
表4-12 專案績效之因素分析表................................................................................48
表4-13 信度分析結果表............................................................................................49
表4-14 構面相關分析表............................................................................................51
表4-15 絕對適配量測指標........................................................................................52
表4-16 相對適配量測指標........................................................................................52
表4-17 簡約適配量測指標........................................................................................52
表4-18 初始理論模型配適度評鑑表........................................................................53
表4-19 修正後整體理論模式配適度評鑑表............................................................57
表4-20 收歛效度分析結果表....................................................................................58
表4-21 區別效度分析結果表....................................................................................59
表4-22 路徑係數........................................................................................................59
表4-23 假說檢驗........................................................................................................61


圖目錄
圖1-1 顧客需求管理流程圖 ....................................................................................... 2
圖1-2 研究流程圖 ....................................................................................................... 6
圖2-1 線性需求工程模型流程圖 ............................................................................... 9
圖2-3 產品發展團隊人際衝突架構 ......................................................................... 18
圖2-2 人際衝突管理模式 ......................................................................................... 19
圖2-4 需求不確定對剩餘績效風險與專案績效之影響 ......................................... 21
圖2-5 專案管理績效評估模型(客製化EFQM模型) ............................................. 24
圖2-6 市場結構行為績效模型 ................................................................................. 25
圖3-1 本研究架構 ..................................................................................................... 30
圖3-2 架構-假設圖 .................................................................................................... 31
圖4-1 初始理論模型..................................................................................................54
圖4-2 修正後整體理論模型 ..................................................................................... 56
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