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系統識別號 U0002-1606201111451500
中文論文名稱 專案策略與專案績效之關聯性研究─以環境因素為干擾變數
英文論文名稱 Associations between Project Strategy and Project Performance - Moderating Role of Environmental Factors
校院名稱 淡江大學
系所名稱(中) 企業管理學系碩士班
系所名稱(英) Department of Business Administration
學年度 99
學期 2
出版年 100
研究生中文姓名 鄭承昊
研究生英文姓名 Cheng-Hao Cheng
學號 698610895
學位類別 碩士
語文別 中文
口試日期 2011-06-10
論文頁數 80頁
口試委員 指導教授-楊立人
委員-呂世通
委員-汪美伶
中文關鍵字 專案管理  專案策略  專案績效  環境因素 
英文關鍵字 Project Management  Project Strategy  Project Performance  Environmental Factor 
學科別分類 學科別社會科學管理學
中文摘要 由於外在環境的快速變化,隨之而來的商業模式也不斷地加以更新,因此專案組織也孕育而生,觀看全球近十年發現專案管理已變成全世界組織競爭的利器,無論是企業或是政府都已提倡專案管理為第一要務。然而過去不斷強調企業策略或是組織策略都會強烈的影響到企業獲利或組織績效,然而隨著專案組織的興起卻未曾探討過專案策略對於專案績效之影響,甚至直到2007年Artto et al.才將專案策略有明確的定義。
本研究專案策略共有五大方向包含:成本策略、差異化策略、人力資源管理策略、執行策略和品質策略。採用便利抽樣和滾雪球抽樣之方式,問卷收及期間為2010年10月至2011年3月,共計發放問卷答200份而總計共回收155份;有效樣本共144份;無效樣本為11份。接著利用統計軟體SPSS和AMOS來進行關聯性之研究。
本研究結果發現五大策略單獨對於專案績效有顯著的影響,然而專案團隊在執行專案時並非只使用一項策略,因此利用線性迴歸發現當五種策略同時實施時只有差異化策略、人力資源管理策略和品質策略對於專案績效有顯著的影響。另外本研究亦利用ANOVA分析來探討環境因素對於專案策略和專案績效是否有干擾效果,結果發現工作條件在五項策略和專案績效之間有顯著的干擾效果而專案特性僅對於部份策略有顯著的干擾效果。
英文摘要 Due to the rapid changes in external environment, business model has been updated constantly, leading to the age of project-oriented teams. In the past decade, project management has become a competitive tool worldwide, enterprises and governments alike have been advocating for the cause. Extant researches placed much of their emphasis on the claim that business strategies or organizational strategies are strong factors influencing corporate profits or organizational performance.
No researches, however, explored project strategy and its impacts on project performance. It is not until Artto et al. (2008) that a clear definition of project strategy was defined.
In this study, project strategy has five directions: cost strategy, differentiation strategy, human resources management strategy, implementation strategy and quality strategy. Using convenience and snowball sampling methods, questionnaires were distributed and received from the period of October 2010 to March 2011.
200 questionnaires have been sent and 155 were collected; total valid sample is 144, with 11 invalid samples. SPSS and AMOS statistical software were used to research association between project strategy and project performance.
This study found five strategies that had significant impacts on project performance. In practice, however, project teams will not only use a strategy, but use two or more strategy on a project. Therefore, the researcher utilized linear regression to determine which strategy is most influential on project performance. It was found that differentiation strategy, human resources management strategy and quality strategy have significant impacts on project performance. In addition, this study also used ANOVA analysis to examine the moderation of environmental factors on project strategies and project performance. The results showed that working conditions has a moderating effect on project strategies and project performance. Project characteristics only have few moderating effects.
論文目次 目錄
目錄 I
圖目錄 II
表目錄 III
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的 4
第四節 研究流程 4
第二章 文獻探討 7
第一節 專案 7
第二節 專案策略 9
第三節 專案績效與創新績效 19
第四節 環境因素 23
第五節 各構面之關係及假設之建立 26
第三章 研究方法和設計 29
第一節 研究架構和研究假設 29
第二節 變數意涵與衡量 31
第三節 研究樣本來源 36
第四節 資料分析方法 37
第四章 資料分析 40
第一節 敘述性統計 40
第二節 因素分析 43
第三節 信度分析 47
第四節 驗證性因素分析 48
第五節 各構面之相關分析 52
第六節 迴歸關係之探討 52
第七節 專案特性與工作條件干擾效果之探討 53
第八節 研究假設驗證之結果 68
第五章 結論與建議 69
第一節 研究結論 69
第二節 研究建議 70
第三節 研究限制 73
參考文獻 74
附錄一 前測問卷
附錄二 正式問卷

表目錄
表2-1-1 專案績效衡量構面彙整.............................................................................20
表2-1-2 專案績效衡量構面彙整(續)......................................................................21
表3-1 本研究之競爭策略之問項表........................................................................32
表3-2 本研究之人力資源管理策略之問項表........................................................33
表3-3 本研究之執行與品質策略之問項表............................................................34
表3-4 本研究之專案績效之問項表........................................................................35
表3-5 本研究之專案環境因素之問項表................................................................36
表3-6-1 前測專家學者之建議.................................................................................37
表3-6-2 前測專家學者之建議(續)..........................................................................38
表4-1 本研究受測者年齡次數分配表....................................................................41
表4-2 本研究受測者教育程度次數分配表............................................................41
表4-3 本研究受測者工作職位次數分配表............................................................41
表4-4 本研究受測者工作年資次數分配表............................................................42
表4-5 本研究受測者組織所屬產業類型次數分配表............................................42
表4-6 本研究受測所屬國家次數分配表................................................................43
表4-7 各變數之Bartlett球形檢定及KMO檢定.......................................................43
表4-8 專案績效之因素分析.....................................................................................46
表4-9 專案策略之信度分析.....................................................................................47
表4-10 專案績效之信度分析...................................................................................47
表4-11 成本策略量表的驗證性因素分析...............................................................48
表4-12 差異化策略量表的驗證性因素分析...........................................................49
表4-13 人力資源管理策略量表的驗證性因素分析...............................................50
表4-14 執行策略量表的驗證性因素分析...............................................................50
表4-15 品質策略量表之驗證性因素分析...............................................................51
表4-16-1 專案績效量表之驗證性因素分析............................................................51
表4-16-2 專案績效量表之驗證性因素分析(續).....................................................52
表4-17 各構面相關分析...........................................................................................52
表4-18 各構面關聯性之迴歸分析表.......................................................................53
表4-19 各專案策略之集群分析...............................................................................54
表4-20 成本策略與薪資對專案績效之二因子變異數分析表...............................54
表4-21 成本策略與滿意度對專案績效之二因子變異數分析表...........................55
表4-22 成本策略與工作時間對專案績效之二因子變異數分析表.......................56
表4-23 差異化策略與工作時間對專案績效之二因子變異數分析表...................57
表4-24 人力資源管理策略與職業保障對專案績效之二因子變異數分析表.......58
表4-25 人力資源管理策略與工作時間對專案績效之二因子變異數分析表.......59
表4-26 執行策略與專案迫切性對專案績效之二因子變異數分析表...................60
表目錄(續)
表4-27 執行策略與專案複雜度對專案績效之二因子變異數分析表...................61
表4-28 執行策略與職業保障對專案績效之二因子變異數分析表.......................62
表4-29 執行策略與工作時間對專案績效之二因子變異數分析表.......................63
表4-30 品質策略與專案迫切性對專案績效之二因子變異數分析表...................64
表4-31 品質策略與職業保障對專案績效之二因子變異數分析表.......................65
表4-32 品質策略與專案執行地點對專案績效之二因子變異數分析表...............66
表4-33 本研究假說驗證之結果...............................................................................68


圖目錄
圖1-1 研究流程......................................................................................................6
圖2-1 專案生命週期..............................................................................................8
圖2-2 Schuler的5-P模式...................................................................................15
圖3-1 概念性架構.................................................................................................30
圖4-1 職業保障對成本策略與專案績效交互作用圖.........................................55
圖4-2 從事專案滿意度對成本策略與專案績效交互作用圖.............................56
圖4-3 工作時間對成本策略與專案績效交互作用圖.........................................57
圖4-4 工作時間對差異化策略與專案績效交互作用圖.....................................58
圖4-5 職業保障對人力資源管理策略與專案績效交互作用圖.........................59
圖4-6 工作時間對人力資源管理策略與專案績效交互作用圖.........................60
圖4-7 迫切性對執行策略與專案績效交互作用圖.............................................61
圖4-8 複雜度對執行策略與專案績效交互作用圖.............................................62
圖4-9 職業保障對執行策略與專案績效交互作用圖.........................................63
圖4-10 工作時間對執行策略與專案績效交互作用圖.......................................64
圖4-11 迫切性對品質策略與專案績效交互作用圖...........................................65
圖4-12 職業保障對品質策略與專案績效交互作用圖.......................................66
圖4-13 專案執行地點對品質策略與專案績效交互作用圖...............................67
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