系統識別號 | U0002-1508201814502500 |
---|---|
DOI | 10.6846/TKU.2018.00418 |
論文名稱(中文) | 從符號學觀點:如何建構事業生態系統 |
論文名稱(英文) | Creating a Business Ecosystem: From the Perspective of Semiotics |
第三語言論文名稱 | |
校院名稱 | 淡江大學 |
系所名稱(中文) | 經營管理全英語碩士學位學程 |
系所名稱(英文) | Master's Program in Business and Management (English-Taught Program) |
外國學位學校名稱 | |
外國學位學院名稱 | |
外國學位研究所名稱 | |
學年度 | 106 |
學期 | 2 |
出版年 | 107 |
研究生(中文) | 黃詩雅 |
研究生(英文) | Shih-Ya Huang |
學號 | 605580066 |
學位類別 | 碩士 |
語言別 | 英文 |
第二語言別 | |
口試日期 | 2018-07-12 |
論文頁數 | 72頁 |
口試委員 |
指導教授
-
涂敏芬(mftu@mail.tku.edu.tw)
委員 - 許書瑋 委員 - 吳佳虹 |
關鍵字(中) |
制度工作 符號學方法 意義鏈 制度化 商業生態系統 案例研究 |
關鍵字(英) |
institutional work semiotics approach chain of signification institutionalization business ecosystem case study |
第三語言關鍵字 | |
學科別分類 | |
中文摘要 |
本研究採用質性單一案例研究方法,考察了台灣手作平台希嘉文化C Plus Culture在動態制度化的初始階段,創造了一個手工業企業生態系統。 結合制度理論和符號學理論,我們確定了制度創業者涉及三組關鍵活動:(1)典型化:用概念描述生態系統(2)客體化:用藍圖展示生態系統,(3)理論化:構建生態系統與模型。最後,本文從符號學的角度,探討制度創業者如何透過構建“手作創業”的意義操縱象徵機制,以創造有遠見的手工業務生態系統。 |
英文摘要 |
This qualitative, single case study examines the dynamic of a Taiwanese artisans platform, C Plus Culture, creating a handicraft entrepreneurial ecosystem in the initial stage of institutionalization. Combining institutional theory and semiotic theory, we identify the institutional actor involved three sets of critical activities: (1) typification: delineate the ecosystem with the concept (2) objectification: demonstrate the ecosystem with the blueprint, and (3) theorization: construct the ecosystem with the model. In summary, from the perspective of semiotics, this paper explores how do institutional actor create the handicraft business ecosystem in the visionary by constructing the meaning of “handicraft entrepreneurship” to manipulate the symbolic mechanism. |
第三語言摘要 | |
論文目次 |
Table of Contents 1. INTRODUCTION 1 2. THEORETICAL BACKGROUND 6 2.1 Institutional Work 6 2.2 A Semiotic Theory of Institutionalization 9 3. RESEARCH METHODOLOGY 15 3.1 Research Setting 15 3.2 Research approach 22 3.3 Data Collection 24 3.4 Data Analysis 34 4. CASE DESCRIPTION 39 5. ANALYSIS OF THE PROCESS OF INSTITUTIONALIZATION ON CREATING BUSINESS ECOSYSTEM 47 6. DISCUSSION AND CONCLUSION 65 6.1 Research Contribution 65 6.2 Business Implication 65 6.3 Limitation and Future Directions for Research 66 Reference 67 Appendix 71 List of Tables Table 1 Pop Up Asia - Internship Working Hours 25 Table 2 Sources of Data 31 Table 3 Types of Field Research 32 Table 4 Descriptions of 2017 Pop Up Asia Tour 33 Table 5 Chronology of Events 37 Table 6 Data Structure 38 |
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