淡江大學覺生紀念圖書館 (TKU Library)

系統識別號 U0002-1407201216025300
中文論文名稱 欺騙行為與心理機制之理論模型
英文論文名稱 A Theoretical Model of Deception and Mental Mechanism
校院名稱 淡江大學
系所名稱(中) 經濟學系碩士班
系所名稱(英) Department of Economics
學年度 100
學期 2
出版年 101
研究生中文姓名 陳顥賢
研究生英文姓名 Hao- Hsien Chen
電子信箱 pighouse7647@hotmail.com
學號 698570230
學位類別 碩士
語文別 中文
口試日期 2012-06-15
論文頁數 49頁
口試委員 指導教授-江莉莉
中文關鍵字 罪惡感  自尊心  不完全訊息靜態賽局  純策略貝氏均衡 
英文關鍵字 Guilt  Esteem  Incomplete Information Game  Pure Strategy Bayesian Equilibrium 
學科別分類 學科別社會科學經濟學
中文摘要 任何涉及交易的事件都可以是經濟學討論的對象。其中,交易雙方的誠信關係交易的均衡與效率,更是重要的議題。欺騙行為將導致交易成本的增加,因此抵銷交易所帶來的效率。若不考慮欺騙所帶來的不效率,則將高估交易的好處。若政府以相同邏輯制定相關之經濟政策,則可能造成錯誤決定,增加社會成本。
英文摘要 When we talk about trade, everything could be considered by economics. The trust between trading counterparts determinant to the trading equilibrium and its efficiency is an important issue. On the other hand, deception will increase transaction cost which may cutback the benefit from trading; that is, the welfare will be overestimated once we ignore the inefficiency which deception causes. Therefore, if the government makes economic policies without taking deception problem into consideration, it might make wrong decisions, leading to higher social costs.
Due to the importance of trust, we want to explore theoretically the decision of deception, and further give some policy recommendations on improving trading efficiency. Compared to the traditional deception theory, our model not only incorporates factors of mentality, which aim to describe the difference of personal characters, but also preserves the framework of strategic interaction. By doing so, our model can be more practical. Moreover, adding the mental variables can characterize the mental cost arisen from deception. For instance, someone will expect to experience the reduction of esteem if he or she is deceived, and will expect to have the feelings of guilt if he or she deceives. Further, since the mental characters are subjective and hard to be observed, our model indicates that people’s types can be represented by mental characters which are their own private information . More specifically, players in a deception game don’t know each other’s types exactly. In this situation, people just like facing a person who chooses mixed strategies. By this way, we can get a pure strategy Bayesian equilibrium which warrants that no one will regret in the equilibrium.
Based on the inference of the deception model, we find that the conjecture of the counterpart’s type is the key factor to determine whether deceive or not. At the view of information spreading, there are many ways to report the common knowledge, and especially media can report it relevant to consumers or producers. Recognizing the influence of media, we suggest that media should report more about “consumers’ tendency to fight for their right”, and less about “producers’ desire to value their reputation” so as to decrease the probability of deception and increase the probability of belief.
論文目次 第一章 緒論 1
1.1 研究背景 1
1.2 研究目的 1
1.3 研究方法 3
1.4 研究架構 4
1.5 小結 5
第二章 文獻回顧 7
2.1 欺騙影響信任感 7
2.2 傳統模型 8
2.3 二元模型-包含心理因素與外在因素 9
第三章 研究方法與基本模型建立 14
3.1 基本假設與模型設計 14
3.2 一期模型 17
第四章 多期模型 29
4.1 本性與經驗 30
4.2 教育的作用 31
4.3 罪惡感的變動 32
4.4 欺騙模型心理變數的跨期變化 32
第五章 結論 37
參考文獻 39
附錄 41
數學附錄一 41
數學附錄二 47
參考文獻 張維迎 (1999),「賽局理論與信息經濟學(繁體版)」。台北:茂昌。
Amodio, D. M., Devine, P. G., and Harmon-Jones, E. (2007), "A dynamic model of guilt: Implications for motivation and self-regulation in the context of prejudice, " Psychological Science, 18(6), 524-530.
Baumeister, R., K. D. Vohs, C. Nathan DeWall, L. Zhang, (2007), "How Emotion Shapes Behavior, "Florida State University.
Harsanyi, John C., (1967), "Games With Incomplete Information Played By “Bayesian” Players, " Management Science, 14(3), 159-182.
Kahneman, D. (1994), "New Challenges to the Rationality Assumption, " Journal of Institutional and Theoretical Economics, 150(1), 18-36.
Kahneman, D., P. Wakker, R. Sarin, (1997), "Back to Bentham? Explorations of Experienced Utility," The Quarterly Journal of Economics, 112(2), 375-405.
Loewenstein , G., O’D. Ted, (2007), "The Heat of the Moment: Modeling Interactions Between Affect and Deliberation".
Lewicki, R. J. (1983), "Lying and deception: A behavioral model'. In M. H. Bazerman & R. J. Lewicki (Eds.), Negotiating in organization (pp. 68-90). California: Sage.
Mazar, N., D. Ariely, (2006), "Dishonesty in Everyday Life and Its Policy
Implications," Journal of Public Policy and Marketing, 25(1), 1-1000.
Mazar, N., D. Ariely, (2008), "The Dishonesty of Honest People. " Journal of Marketing Research, 45(6), pp. 633-644.
Partha, D. (2000), "Trust as a Commodity," in Gambetta, Diego (ed.) Trust:
Making and Breaking Cooperative Relations, electronic edition, Department of Sociology, University of Oxford, chapter 4, pp. 49-72,
  • 同意紙本無償授權給館內讀者為學術之目的重製使用,於2012-07-18公開。
  • 同意授權瀏覽/列印電子全文服務,於2012-07-18起公開。

  • 若您有任何疑問,請與我們聯絡!
    圖書館: 請來電 (02)2621-5656 轉 2281 或 來信