本論文旨在探討韓國流行樂/韓流在南韓外交政策中的角色。為了清楚了解南韓的政治體制、行動和計劃如何影響韓流，本論文將其討論的韓流定義為『南韓境內的流行樂』。在這樣的前提下，本論文也會一併討論南韓的政策、法律與規範，以探討韓流對南韓國內政治與社經議題的影響，特別是如何被用以作為行銷南韓國產品牌的軟實力。本論文一開始先了解南韓的歷史與南韓流行樂的起源，分析南韓流行樂在國內與國際上的地位，並期望了解南韓流行樂與其政治、社會與經濟進展的關係。建立起歷史發展的框架後，便可以在其之下討論韓流的概念。最後，研究以分析韓流與其進展做結論，並認識政府對於經營韓流的投資以及未來的規劃與改善。本論文將探索與分析南韓政府利用韓流作為外交軟實力政策的重要概念。

The intention of this thesis is to explore the role of K-pop/the Korean Wave in South Korea's soft power policy. In order to set the foundation, the history of music within South Korea shall be established as well as Hallyu/Harnyu within the context of K-pop in order to understand the impact of political mechanisms, actions, and programs. With this in mind, policies, laws, and regulations shall be examined in order to understand how K-pop has been able to influence the political, social, and economic issues of South Korea, specifically exploring what policies have been implemented in order to help South Korea's Nation-Branding through Soft Power. While the thesis begins with an analysis of K-pop within South Korea and internationally, it seeks to understand the relationship between K-pop and political, social, and economic progress. To arrive at this conclusion, the research first understands the history of
South Korea as well as the development of K-pop. With this perspective established, it is then possible to explore the concept of the Korean Wave through this lens.Ultimately, this work will conclude with resolutions and progress, understanding government efforts within the current landscape as well as identifying future prospects and reviewing recommendations.
Cumulatively, this thesis will evaluate and explore the important concepts that are pivotal to recognizing the role of K-pop/the Korean Wave in South Korea's soft power policy.

Index						Page
1.Introduction to South Korea & Music           1
1.1 Background Information    			1
1.1.1 History of South Korea			3
1.1.1.2 The Political Climate			9
1.1.2 History of Music within South Korea	10
1.1.2.1 Traditional Korean Folk			10
1.1.2.2 Western-Influenced Popular Music	12
1.1.2.2.1 The First Hit				12
1.1.2.2.2 Understanding the Idols		13
1.1.2.3 Trot					16
1.1.2.4 Rock					17
1.1.2.5 Hip-Hop					18		
1.1.2.6 Hybrid					19
1.1.2.7 Classical				20
1.1.2.8 Christian				20
1.1.2.9 Musical Exports				21
1.2 Research Objectives and Questions		22
1.3 Methodology					23
1.4 Literature Review				24
1.5 Research Scope and Limitations		28
1.6 Chapter Arrangements			30
2. Understanding the Inception of Hallyu	32
2.1 Trade & Issues in South Korea		32
2.1.1 Financial Issues				34
2.1.2 Political Issues				36
2.2 Issues in Soft Power Diplomacy & Soft Power versus Influence					39
2.3 How the Issues Fueled Hallyu & the Era	43
2.3.1 The Mechanisms, Actions, Programs Integral to K-pop's 	Success					44
2.3.2 An International Trend			46
2.4 Music & The Soft Power of K-pop		48
2.4.1 Case Study Review				54
2.4.1.1 Asian Masculinity in the Context of K-pop
						59
2.4.2 Rain					63
2.4.3 K-pop and Social Media			64
3. Government Policies, Laws & Regulations	70
3.1 Policy Options				70
3.2 Hallyu/Harnyu				72
3.3 The How: The Korean Wave & South Korea’s Nation-Branding Campaign				74
3.3.1 Results of Nation Branding & Impact on Music	                       
                                                82
3.3.2 Korean’s Wave Efficacy and & its Impact on Korea’s Nation Branding					84
3.4 South Korea’s Public Diplomacy as a Policy Tool of Soft Power					86
3.4.1 The Mutual Cultural Exchange Project	87
3.5 Resources					88
4. Impact					90
4.1 Relationship with Diplomats			90
4.2 Economic Spillover				92
4.3 K-pop & English				95
4.4 Problems & Obstacles			96
4.4.1 The K-pop System & Complications		96
4.4.2 Internal Dissatisfaction			100
4.4.3 Treatment of Women			101
4.4.3.1 Slave Contracts				103
4.4.3.2 Specific Examples			106
4.4.3.3 Sexual Abuse				107
4.4.3.4 Improvements				108
4.4.5 Unhealthy Obsessions			109
4.5 Policy					110
4.5.1 Countries Following Suit			111
4.5.2 Overall Soft Power/Foreign Policy Impact	112
5. Conclusion: Resolutions & Progress		114
5.1 Government Efforts & the Current Landscape	114
5.2 Future Prospects				116
5.3 Recommendations				117
Bibliography					119

Bibliography

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5.	Newspapers
a) Faiola, A., “Japanese Women Catch the 'Korean Wave,'" The Washington Post (2006).
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6.	Scholar works online
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f) “Why do they do that? Korean culture and the K-pop industry,” Beyond Hallyu (April 2016), http://beyondhallyu.com/k-pop/how-korean-culture-has-shaped-the-k-pop-industry/ (accessed January 1, 2016).
g) Nye, J. Jr., “South Korea's Growing Soft Power,” Belfer Center (2009), https://www.belfercenter.org/publication/south-koreas-growing-soft-power (accessed March 13, 2017).
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