||When the Hollywood, Coca-Cola and McDonald become the universal culture and the Disney Company builds the Magic Kingdom all over the world to make children of Disney World make all children’s dream come true, people are aware of that the power of the Industry of Culture and Originality, and governments also develop the research for this industry.
In these years, since the Korean popular culture drives the domestic tourism industry and make the domestic business to go worldwide, we deeply believe that the Industry of Culture and Originality is the mainstream of next economic trend. According to the analysis by Chan Hung-Chih, the industry of publication in Taiwan has the competitive advantage of Freedom and Motivation. Based on these advantages, Taiwanese Spirit and Culture can be promoted to the whole world, and those can be the foundation of next Economic Miracle in Taiwan.
However, the abundant culture is not the only factor for us to win the war of economic development. We still need to inspire and bring out more outstanding idea from the area of management, packaging and development of content.
On the 1st chapter, it briefly states how important the Industry of Culture and Originality to the worldwide economic development.
On the 2nd chapter, it discusses the definition and the importance of the creativeness in culture industry. And it also discusses with the board point of view to discuss the influence of Industry of Culture and Originality to the society, economic and country. Moreover, it also deeply discusses the Originality plays two important roles in this industry, “Elimination” and “Revolution”.
On the chapter 3, it focuses on the revolution of Industry of Publication. How it transforms from the traditional literature to the business model with market orientation. Another point is how the originality helps the whole processing of revolution.
Also, the publication industry should work with other related industry of culture and originality to form the interdependent industry. On the chapter 4, there have several life cases to prove the vital position for the Originality in this industry, including how to activate this industry and how the publication cooperates to other industries.
On the chapter 5, it includes that the idea of Publication and Culture and Originality bring out the enthusiastic and positive future. Finally, the book presents the idea that through the personal cultivation of originality and board industry of Culture and Original to create a new industry with multicultural concept, and carry the Taiwan Spirit to the worldwide.