淡江大學覺生紀念圖書館 (TKU Library)
進階搜尋


  查詢圖書館館藏目錄
系統識別號 U0002-1207201001035500
中文論文名稱 台商實施企業社會責任之研究 - 組織學習歷程之觀點
英文論文名稱 The Study of How the Taiwan Enterprise Practices Corporate Social Responsibility - Organization Learning Perspective
校院名稱 淡江大學
系所名稱(中) 國際商學碩士在職專班
系所名稱(英) Executive Master's Program of Business Administration (EMBA) in International Commerce
學年度 98
學期 2
出版年 99
研究生中文姓名 鄭雪妮
研究生英文姓名 Hsueh-Ni Cheng
學號 797520250
學位類別 碩士
語文別 中文
口試日期 2010-06-18
論文頁數 85頁
口試委員 指導教授-黃哲盛
委員-邱世寬
委員-林婷鈴
中文關鍵字 企業社會責任  組織學習  組織學習程序  組織學習類型  組織能力  台商中小企業 
英文關鍵字 corporate social responsibility  organizational learning  organizational learning processes  organizational learning type  organizational capability  Taiwan SMEs 
學科別分類 學科別社會科學商學
中文摘要 隨著全球化時代來臨,企業社會責任議題在國際上如火如荼的發展,各國政府與跨國企業紛紛投入因應,中小企業身處全球供應鏈重要的一環,顯然企業社會責任巳經不是大企業的專利,中小企業也應當承擔相對的企業社會責任。本研究以組織學習的觀點,探討台商中小企業如何在中國大陸實施企業社會責任。

本研究以組織學習程序及類型為主要分析架構,分別深入訪談三家台商中小企業廠商,得到以下研究發現與命題:(1)政府政策與法規,是中小企業實施企業社會責任的組織驅動力之一; (2)品牌客戶的要求,也是中小企業實施企業社會責任的組織驅動力之一; (3) 台商中小企業對於企業社會責任的實施愈能從被動轉為主動,愈能從中發展未來較具競爭優勢的組織能力; (4) 台商中小企業對於實施企業社會責任的組織學習程序中,在「知識取得」上,以模仿學習的類型為主,以組織現有的資源與能力,尋找可以立即向外複製的應用之道; (5)在「資訊散佈」上,以經驗學習的類型為主,透過組織成員的集體討論,經驗分享,逹到全面的組織學習; (6)在「資訊詮釋」上,以創造學習的類型為主,從學習過程中研發新產品及發展流程創新; (7)在「組織記憶」上,以模仿學習的類型為主,透過檔案管理方式,將組織學習成果形成可以內部複製的組織慣例。

根據上述研究結果,整理如下的管理意涵: (1)個案公司對企業社會責任認知有限; (2)品牌公司、代工廠與企業社會責任關係密切; (3)中小企業在學習實施企業社會責任時,首先取決於模仿; (4)中小企業將企業社會責任置入於企業理念中,在學習過程中,中小企業不是一個創造先峰者,卻是個靈活運用者; (5)中小企業執行企業社會責任學習過程,巳漸漸由被動性變成為自發性; (6)實施企業社會責任有助於中小企業提升自我形象及商譽。
英文摘要 With the era of globalization, corporate social responsibility (CSR) is burgeoning internationally. Governments and multinational corporations try to build in CSR, small and medium enterprises (SMEs) are the important role of the global supply chain. Obviously, CSR is not only the job for big companies; SMEs should also need to take the responsibility for CSR. This study attempts to investigate Taiwan SMEs’ practice of CSR in China based on the organizational learning perspective.

This study used organizational learning process and type as the main frame work, by interviewing three Taiwan SME manufacturers, the findings and propositions of the study are: (1) Government policies and regulations are the drivers of SMEs practice CSR. (2) The request of brand customers is the driver of SMEs practice CSR. (3) The more SMEs practice CSR, the more SMEs can change from passive to active, and the more SME can develop their future competition advantage of organizational capability. (4) The knowledge acquisition on the organizational learning process for CSR of SMEs is learning from imitation; try to duplicate the need from others based on the existing resources and capability. (5) The information distribution on the organizational learning process for CSR of SMEs is learning from experience, through employees’ collective discussion and experience sharing in order to get overall organizational learning. (6) The information interpretation on the organizational learning process for CSR of SMEs is learning from making it up, develop new products and process innovation from the learning process. (7) The organizational memory on the organizational learning process for CSR of SMEs is learning from imitation, through the reservation, the organizational learning outcome can be the interior duplication of organizational routine.
論文目次 目錄

謝辭
中文摘要
英文摘要
目錄

第一章 緒論 1
第一節 研究動機 1
第二節 研究問題 4
第三節 研究範圍 6
第四節 研究流程 6
第二章 文獻探討 8
第一節 企業社會責任與規範 8
第二節 組織學習的定義及程序分類 27
第三節 組織能力定義 35
第四節中小企業的定義 37
第三章 研究方法與研究設計 41
第一節 研究架構 41
第二節 研究方法 42
第三節 研究設計 44

第四章 個案研究與組織學習模式分析 47
第一節 個案一公司之訪談紀錄 47
第二節 個案二公司之訪談紀錄 52
第三節 個案三公司之訪談紀錄 58
第四節 組織學習模式分析與相關命題建構 62

第五章 結論與建議 74
第一節 結論 74
第二節 管理意涵 75
第三節 研究建議 77

參考文獻 79
附錄 85


表目錄

表2-1: 學者及相關機構對企業社會責 9
表2-2: 企業社會責任國際標準及規範 18
表2-3: 組織學習定義彙整表 27
表2-4: 組織能力定義彙整表 36
表3-1: 研究對象 44
表4-1:訪談摘錄表-企業社會責任與政府 63
表4-2:訪談摘錄表-企業社會責任與客戶 64
表4-3:訪談摘錄表-企業社會責任與自發性 65
表4-4:訪談摘錄表-企業社會責任與自發性 68
表4-5:訪談摘錄表-企業社會責任與組織學習類型 69
表4-6:三家個案公司組織學習程序與組織學習類型之對照彙總表 71


圖目錄

圖1-1: 研究流程圖 7
圖2-1: Archie B. Carroll (1991) 企業社會責任金字塔 18
圖2-2: Slater and Narver (1995)組織學習的程序與類型 35
圖3-1: 本研究之觀念架構圖 41

參考文獻 參考文獻
中文:
李政儀(1990),企業社會責任論,國立編譯館,巨流圖書公司。
林義屏(2001),市場導向、組織學習、組織創新與組織績效間關係之研究-以科學園區資訊電子產業為例。 國立中山大學企業管理系博士論文。 
馬可 愛普斯坦著,李芳齡譯 (2009),企業永續發展指南。台北:天下雜誌出版。
徐宗國譯(1997),質性研究概論。台北:巨流
翁望回(1987),企業正當性實證之研究- 以社會責任之觀點。國立政治大學企業管理研究所博士學位論,文未出版。
莫冬立(2006),「追求典範:企業社會責任評等系統的發展與應用」,證券櫃檯月刊,No.122
高希均、林宜諄(2008),企業社會責任入門手冊。台北:天下遠見。
陳科里(2009),台灣中小企業社會責任認知與行為之關聯性研究。 逢甲大學合作經濟系碩士班碩士論文,文未出版。 
許文志(1995), 邁向21世紀台灣中小企業經營策略。台北市:揚智文化出版社。
黃正忠(2001),企業社會責任-滿足變遷中的期望,社會法人中華民國企業永續發展協會。
葉保強 (2007),「企業社會責任的發展與國家角色」,應用倫理研究通訊  
  第41期
盧建成(2006),企業社會責任調查暨實証研究-以台灣資計產為例企業社會責任暨實証性研究。 國立高雄大學經濟管理研究所碩士論文,文未出版。 
遠見雜誌,CSR:全球企業奧運賽,第273期,2009月3,頁78-115。
遠見雜誌,CSR:再造企業續航力,第285期,2010月3,頁78-86。

英文:
Amit, R. and Schoemaker, P.J. (1993), “Strategic Assets and Organizational Rents", Strategic Management Journal, Vol. 14, pp.33-46.
Anderston, J.W. (1986), Social Responsibility and the Corporate. Business Horizons, 29(4), pp.7-22.
Argyris, C. (1977), “Double loop Learning in Organizations", Harvard Business Review, September/October, pp115-125.
Argyris, C. and Schon,D。 (1978), Organizational Learning: A Theory of Action perspective. Reading, MA: Addison-Wesley
Barney, J.B.(1991),”Firms Resources and Sustained Competitive Advantage”, Journal of Management,17(1),pp.99-120.
Bernard, H.R. (1998), Research Methods in Cultural Anthropology, pp.204-205
Bolton, J. (1971) Small Firms: Report of the Committee of Inquiry on Small Firms London: HMSO
Bowen, H.R. (1953) Social responsibilities of the businessman, New York: Harper & Row
Brown, J.T. and Dacin, P.A.(1997), “The Company and The Product: Corporate Associations and Consumer Product Responses”. Journal of Marketing, Vol.61, pp.68-84.
Buchholz, R.A.(1995), Business Environment and Public Policy: Implications for Management: Prentice Hall.
Carroll, A. B (1979) “A three-dimensional conceptual model of corporate social performance”, Academy of Management Review, Vol. 4, pp497-506
Carroll, A. B. (1981). Business and Societh. Boston: Liattle, Brown and Company.
Carroll, A. B. (1991) “The pyramid of corporate social responsibility: Toward the Moral Management of Stakeholders”, Business Horizons, July-August, 34(4),pp. 39-48
Chait, H. N. (1998), “How organizations learn: An integrated strategy for building learning capability”, Personnel Psychology, Durham, Vol. 51, Iss. 3, pp. 771-774.
CED (1971). Social Responsibilities of Business Corporations. New York: Committee for Economic Development.
Christensen, C.M. (1997), “Corporate Economic Performance: Diversification Strategy Versus Market Structure”. Strategic Management Journal vol. 2, pp327-343.
Collis, D. J. (1991), “A Resource-Based Analysis of Global Competition: the case of the Bearing Industry”, Strategic Management Journal, Vol.12,pp.49-68
Collis, D. J. (1994), Research Note: “How Valuable Are Organizational Capabilities?”, Strategic Management Journal, Winter Special Issue Vol. 15, pp.143-152.
Cowe, R. (2000), “The Rise of the Virtuous Company”. New Statesman, 13 (630), pp.3-4
Crossan, M. M., Henry W. L. and Roderick E. W. (1999), “An Organizational Learning Framework: From Intuition to Institution”, Academy of Management. The Academy of Management Review, Briarcliff Manor, Vol.24, pp.522-537.
Daft, R. L., and Weick K. E. (1984), “Toward a Model of Organizations as Interpretation Systems”, Academy of Management Review”, Vol.9, pp.284-295
Davis, K & Blomstrom R.L., (1975), Business and Society: Environment and Responsibility, New York: McGraw-Hill
Dierickx, I. and Cool, K. (1989), “Assets Stock Accumulation and Sustainability of Competitive Adventage” Management Science, Vol. 35, pp1504-1511.
Day. G. S. (1994), “The capabilities of Market-Driven Organizations”, Journal of Marketing, Vol. 58, pp.37-52
Dodgson, M. (1993), “Organizational Learning: A Review of Some Literatures”, Organization Studies, Vol. 14(3).
Duncan, R. and Weiss, A.(1979), “Organizational Learning: Implications for Organizational Design”, Research in Organizational Behavior, Vol.1, pp.75-123
Elkington, J. (1998), cannibals with forks: The Triple Bottom Line of 21st Century Business Oxford, UK: Capstone Publishing
Epstein, E.M. (1987), “The Corporate Social Policy Process: Beyond Ethics, Corporate Social Responsibility, and Corporate Social Responsiveness”, California Management Review, Vol.29, Iss.3 spring, pp99-114
Fiol, C. M. and Lyles M. A. (1985), “Organization Learning,” Academy of Management Review, Vol.10(4), pp.803-813.
Friedman, M. (1964) Capitalism and Freedom, Chicago
Friedman, M. (1970) The social responsibility of business is to increase its profits, New York Times Magazine, pp.33+
Garvin, D. A. (1993), “Building a Learning Organization”, Harvard Business Review, July/August, pp.78-91.
Grant, R. M. (1991), “The Resource-Based Theory of Competitive Advantage: Implication for Strategy Formulation”, California Management Review, Vol. 33, No. 3, pp14-135.
Griffin, R.. (1999), Management 6th ed, Boston: Houghton Mifflin Company
Haeckel, S. H.and R. L. Nolan(1993), “Managing by Wire”, Harvard Business
Review,71(5), pp.122-132
Hay R. & Gary, E. (1974), “Social Responsibility of Business Manager.”, Academy of Management Review, 17, pp 135-147
Hayek, R. (1960), “Social Responsibility of Business Manager”, Academy of Management Journal, Vol..7, No. 1, pp.135-143.
Helfat, C.E. And Peteraf, M. A. (2003), “The Dynamic resource-based View: Capability-Cycle”, Strategic Management Journal, Vol. 24, pp. 997-1010.
Helleloid, D. & Simonin, S.(1994), Organizational Learning and a Firm’s Core Competence, Competence-base Competition. New York : John Wiley and Sons.
HenDerson, R., Cockburn And MaGrath (1994), “Measuring Competence ? Exploring firm Effects in Pharmaceutical, Research”, Strategic Management Journal, Vol.15, pp63-84
Hopkins, M (2003), Planetary Bargin: Corporate Social Responsibility Matters. London, UK: Earth Publication.
Huber, G. P. (1991), “Organizational Learning: The contributing Processes and The Literatures”, Organizational Science, Vol.2, pp.90.
Jelinek, M. (1979), Institutionalizing Innovation: A Study of Organization Learning Systems, New York: Praeger Publisher.
Kennth G (1991), Business Ethic and Shareholder Analysis, APLLIED ETHIC, A READER, Edited by Earl R. Winker and Ferrold R Coombs, pp229-248
Kim, W. C. and Mauborgne, R. A. (1993), “Making Global Strategies Work”, Sloan Management Review, Vol.34, Spring, pp.11-28
Kolb, David A. (1976), “Management and the Learning Process”, California Management Review, Vol.18, Iss.5, pp.7-13
Levitt, B. & J.G. March (1988), “Organizational Learning”, Annual Review of Sociology, Vol.14, pp.319-340.
Leonard-Barton D. (1992), “Core Capabilities and Core Regidities: A Paradox in Managing New Product Development”, Strategic Management Journal. Vol. 13, pp111-125.
Lyles, M. A. (1988), “Learning Among Joint Venture Sophisticated firms”, MIR Special Issue, pp.85-97
March, J.G. and Olsen J. P. (1976), “The Uncertainty of Past: Organizational Learning under Ambiguity”. European Journal of Political Research. Vol. 3, pp147-171
Maignan, I. and Ferrell O.C. (2001), “Corporate Citizenship as a Marketing Instructment: Conceopts, Evidence and Resarch Directions”. European Journal of Marketing. Vol.35(3/4), pp.457-484.
McGuire J. W. (1963), Business and Society, New York: Mcgran Hill, p144
Meyers, P.W. (1990), “Non-linear Learning in Technological Firm”, Research Policy, Vol.19,pp.97-115
Modic, S.J. (1998), Movers and Shakers. Industry Week, January 18 47ff.
Nevis, E. C., DiBella, A. J. and Gould, J. M.(1995), “Understanding Organizations
as Learning Systems”, Sloan Management Review, 36(2), pp.73-85.
Nelson, R.R. and Winter, S.G. (1982), An Evolutionary Theory of Economic Change, Cambridge, Massachusetts: Harvard University Press.
Porter, M.E. & Kramer, M.R. (2006) "Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility", Harvard Business Review, December 2006, pp. 78-92.
Steiner, G.A. & Steiner, J.F. (1980), Business, Government & Society. New York: Rondom House.
Senge, P.M. ect, (1994) “The fifth discipline,” Marsh Agency, New York.
Shrivastava, P.(1983), “A Typology of Organizational Learning System”, The Journal of Management Studies, Vol.20, Iss.1,pp.7-28.
Sinkula, J. M. (1994), “Market Information Processing and Organizational
Learning”, Journal of Marketing,58(1), pp.35-45.
Slater, S. F. and Narver, J. (1995) "Market Orientation and the Learning Organization". Journal of Marketing Vol.59 , July, pp.63-74
Stalk, G., Evans, P. and Shudman, L. (1992), Competing on Capabilities, The rules of Corporate Strategic”, Harvard Business Review, pp. 57-69.
Stata, Ray (1989), “Organizational Learning – The Key to Management Innovation,” Sloan Management Review, Spring, pp.63-74
Swieringa, J. & Wierdsma, A. (1992). Becoming a Learning Organization: Beyond the Learning Curve , M.A.:Addison-Wesley.
Teece, D.J. Pisano, G. and Shuen, A. a. (1997), “Dynamic Capabilities and Strategic Management”, Strategic Management Journal, Vol. 18. pp504-534
Tsang, E.W.K. (1997), “Organizational Learning and The Learning Organization: A Dichotomy between Descriptive and Prescriptive Research”, Human Relations, New York, Vol. 50, Iss. 1 pp.73-89
Weick, K. E. (1979), The Social Psychology of Organizing, Second Edition, Random House, New York.
Wood, D.J. (1991), “Corporate Social Performance revisited”, Academy of Management Review, 16, pp. 691-718
Zadek, S. (2004), “The Path to Corporate Responsibility”, Harvard Business Review, Dec. 1, 2004. pp.143-152.

網站:
台灣綜合研究院 http://www.tri.org.tw/ceo/
台灣企業社會責任 http://csr.moea.gov.tw/main.asp
企業永續發展協會http://www.bcsd.org.tw/
中國中小企業http://baike.baidu.com/view/58855.htm?fr=ala0_1#1


論文使用權限
  • 同意紙本無償授權給館內讀者為學術之目的重製使用,於2015-07-27公開。
  • 不同意授權瀏覽/列印電子全文服務。


  • 若您有任何疑問,請與我們聯絡!
    圖書館: 請來電 (02)2621-5656 轉 2281 或 來信