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系統識別號 U0002-1106200815290500
中文論文名稱 大學校園無線網路使用者行為之研究-以淡江大學為例
英文論文名稱 The Study of Wireless Local Area Network(WLAN) User Behaviors - An Example of Tamkang University
校院名稱 淡江大學
系所名稱(中) 資訊管理學系碩士班
系所名稱(英) Department of Information Management
學年度 96
學期 2
出版年 97
研究生中文姓名 陳登輝
研究生英文姓名 Deng-Huei Chen
學號 694521427
學位類別 碩士
語文別 中文
口試日期 2008-05-24
論文頁數 70頁
口試委員 指導教授-黃明達
委員-林至中
委員-周惠文
委員-劉艾華
中文關鍵字 整合型科技接受與使用模式  無線網路 
英文關鍵字 Unified Theory of Acceptance and Use of Technology(UTAUT)  WLAN 
學科別分類 學科別社會科學管理學
學科別社會科學資訊科學
中文摘要 本校在去年底強化了本校的無線網路環境,加強了許多在校園內可無線上網的據點,讓學生能更為享受學校提供無線網路所帶來的便利性。因此,本研究主要的目的在探討更新過後學生的使用行為以及更新之後的滿意度。
本研究主要以整合型科技接受與使用模式(Unified Theory of Acceptance and Use of Technology, UTAUT)(Venkatesh et al., 2003)來探討使用者對於無線網路的使用意向。透過文獻的收集與整理,採用紙本問卷的方式對學生發放,以確保填答的學生是本人,結果發現:
1.績效期望與努力期望會正向影響使用者使用無線網路的意圖,而使用意圖會正向影響實際使用。其中,以績效期望的影響程度最為顯著。
2.使用者對使用無線網路的績效期望會受到性別、年齡、經驗等控制變數的干擾而影響使用意圖。
3.使用者對使用無線網路的努力期望不會受到性別、年齡、經驗的干擾而影響使用意圖。
4.使用者對使用無線網路的社群影響會受到性別、經驗、等控制變數的干擾而影響使用意圖。
5.促成因素不會受到任何的控制變數而影響實際使用無線網路的行為。
英文摘要 This school strengthened this school wireless network environment at the end of last year, strengthened many foothold which may access the net wireless in the campus, enables the student more to enjoy the school to provide the convenience which the wireless network brings. Therefore, this research main goal after the discussion renews from now on student's use behavior as well as will renew the degree of satisfaction. This research mainly accepts by the conformity science and technology with the use pattern (Unified Theory of Acceptance and Use of Technology, UTAUT) (Venkatesh et al., 2003) discusses the user regarding the wireless network's use intention. By the literature collection and the reorganization, use the paper to interrogate the volume way to provide to the student, guaranteed that fills in the student who answers is myself, finally discovered:
1.The achievements expected that with expected diligently can affect the user to use the wireless network's intention, but will use the intention to affect the actual use. And, is most remarkable by the achievements expectation's influence.
2.The user for uses the wireless network's achievements to expect that can receive control variable and so on sex, age, experience disturbances to affect the use intention.
3.The user for uses the wireless network's expectation diligently not to be able to receive the sex, the age, experience's disturbance to affect the use intention.
4.The user for uses the wireless network's social group influence to be able to receive the sex, the experience, and so on control variable disturbances to affect the use intention.
5.The contributory cause will not receive any control variable to affect the actual use wireless network's behavior.
論文目次 目錄 III
圖目錄 V
表目錄 VI
第一章 緒論 - 1 -
第一節 研究背景與動機 - 1 -
第二節 論文架構與研究流程 - 2 -
第二章 文獻探討 - 4 -
第一節 整合的科技接受與使用模式 - 4 -
一、UTAUT的起緣 - 4 -
二、UTAUT的架構 - 22 -
第三章 研究方法 - 26 -
第一節 研究架構 - 26 -
第二節 各變數之操作性定義 - 27 -
第三節 研究假說 - 31 -
第四節 樣本選擇與問卷進行方式 - 34 -
一、問卷進行方式 - 34 -
二、樣本選擇 - 37 -
第五節 資料分析方法與工具 - 37 -
第四章 資料分析與討論 - 40 -
第一節 敘述性統計分析 - 40 -
第二節 信效度分析 - 42 -
第三節 相關分析 - 44 -
第四節 假說驗證 - 45 -
第五節 假說驗證結果 - 53 -
第五章 結論與建議 - 56 -
第一節 研究結論與發現 - 56 -
一、對行為意向之影響 - 56 -
二、對實際使用之影響 - 57 -
第二節 研究限制 - 59 -
第三節 研究建議 - 60 -
參考文獻 - 61 -
一、中文部份 - 61 -
二、英文部份 - 61 -
附錄一 正式問卷 - 67 -

圖目錄
圖1-1 研究流程圖 - 3 -
圖2-1 使用者接受模式的基本概念 - 5 -
圖2-2 理性行為理論(TRA) - 6 -
圖2-3 科技接受模式(TAM) - 7 -
圖2-4 科技接受模式的延伸(TAM2) - 10 -
圖2-5 動機模式(MM) - 11 -
圖2-6 計畫行為理論(TPB) - 12 -
圖2-7 解構計畫行為理論(DTPB) - 13 -
圖2-8 計畫行為理論與科技接受模式結合模式(C-TAM-TPB)- 14 -
圖2-9 TRIANDIS人際行為模式主要部份 - 15 -
圖2-10個人電腦使用模式(MPCU) - 15 -
圖2-11 社會認知理論架構(SCT) - 19 -
圖2-12 科技接受之社會認知理論應用模式 - 22 -
圖2-13 整合的科技接受與使用模式(UTAUT) - 22 -
圖3-1 研究架構 - 27 -
圖4-1 不考慮控制變數的路徑關係 - 47 -

表目錄
表3-1 研究模式中變數之操作性定義 - 30 -
表3-2 轉軸後的成份矩陣 - 35 -
表3-3 轉軸後的成份矩陣 - 36 -
表3-4 前測之信度分析 - 37 -
表4-1 KMO統計量的判斷原理表 - 42 -
表4-2 轉軸後的成份矩陣 - 43 -
表4-3 績效期望、努力期望、社群因素與使用意圖的相關係數- 44 -
表4-4 使用意圖、促成因素與實際使用無線網路的相關係數- 45 -
表4-5 各因素對使用意圖之多元迴歸分析 - 46 -
表4-6 使用意圖、促成因素對實際使用之多元迴歸分析- 47 -
表4-7 不同性別對各構面之差異性分析表 - 48 -
表4-8 不同性別與三個外部變數對使用意圖之迴歸分析- 48 -
表4-9 不同性別與促成因素對實際使用之迴歸分析 - 49 -
表4-10 不同年齡層對各構面之差異性分析表 - 50 -
表4-11 不同年齡層與三個外部變數對使用意圖之迴歸分析- 50 -
表4-12 不同年齡層與促成因素對實際使用之迴歸分析- 51 -
表4-13 不同經驗層對各構面之差異性分析表 - 52 -
表4-14 不同經驗層與三個外部變數對使用意圖之迴歸分析- 52 -
表4-15 不同經驗層與促成因素對實際使用之迴歸分析- 53 -
表4-16 研究假說驗證結果 - 53 -
表5-1 控制變數與三個外部變數對使用意圖之影響 - 58 -
表5-2 控制變數與促成因素對實際行為之影響 - 58 -


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