§ 瀏覽學位論文書目資料
系統識別號 U0002-1102200910252900
DOI 10.6846/TKU.2009.01255
論文名稱(中文) 供應商能力對合作廠商「關係承諾與關係持續性」之影響─以台灣資訊(資訊硬體產業及行動通訊產業)業為例
論文名稱(英文) Influences of Supplier’s Ability on Commitment and Relationship Development – The Case of IT Industry in Taiwan
第三語言論文名稱
校院名稱 淡江大學
系所名稱(中文) 國際商學碩士在職專班
系所名稱(英文) Executive Master's Program of Business Administration (EMBA) in International Commerce
外國學位學校名稱
外國學位學院名稱
外國學位研究所名稱
學年度 97
學期 1
出版年 98
研究生(中文) 嚴善美
研究生(英文) Shan-Mei Yen
學號 795520211
學位類別 碩士
語言別 繁體中文
第二語言別
口試日期 2009-01-07
論文頁數 74頁
口試委員 指導教授 - 曾義明(tymba852@mail.tku.edu.tw)
委員 - 李文瑞(wrlee@webmail.ntcb.edu.tw)
委員 - 李月華(yuehhua@mail.tku.edu.tw)
關鍵字(中) 供應商能力
關係承諾
合作關係持續性
台灣資訊業
資訊硬體產業
行動通訊產業
關鍵字(英) Supplier ability
commitment
the development of cooperation
Taiwan IT industry
IT hardware industry
Mobile communication industry
第三語言關鍵字
學科別分類
中文摘要
在全球化的競爭型態,目前產業結構已轉變為供應鏈與供應鏈間互相合作的趨勢,在此結構中「夥伴關係模式」已為發展策略之一。供應商究竟需擁有何等能力方能健全夥伴關係以利彼此「關係承諾」,進而維持同心協力發揮綜效的「合作關係持續性」,為本研究的主要目的。本研究除先行通案探討外,繼之配合台灣產業的全球發展,以資訊(資訊硬體產業及行動通訊產業)業為例,進行『供應商強化與客戶間「關係承諾與合作關係持續性」所需能力研究』。在經文獻探討後發現「關係承諾」對「合作關係持續性」具正向關係,隨之選取供應商八項構面能力進行問卷實證統計分析,八項能力包括價格成本、生產製造彈性能力、 品質管理、 研發創新能力、 採購資源能力、 危機處理能力、溝通能力及服務能力等。

經本研究實証發現,八項能力改變為『供應商風險管理能力、供應商給予交期與價格之彈性度 、 供應商內部流程管理能力 、 供應商新產品設計能力 、 供應商溝通管理能力 、 供應商不良率管理能力 、 供應商提供之加值服務』等七項,而供應商風險管理能力、 供應商新產品設計能力及供應商提供之加值服務對「關係承諾」具正向影響。而這些能力,則須以整合角度看待,而非以單一能力去衡量,當這些能力整合程度越好就會對下游製造商的外在表現影響越大。因此,本研究建議企業若欲使自身在市場競爭獲得良好績效,則需在選擇供應商時就多方面考量,而供應商擁有越大能力時,也就越能使製造業者市場競爭力增強,雙方也因此能夠達到雙贏的局面,因此買賣雙方在訂定合約時應以合夥態度面對彼此,以共創雙方最大價值。

本研究受限於時間、經費,以及八項能力測試,加上受測者的偏差作答或對問卷的認知不同而影響其反應現實情況的程度,加上忽略供應鏈管理整體能力的考量,加上僅以台灣高科技產業為實證研究對象,故無法推論至其他產業。
英文摘要
In the terms of globalize competition, the current industries configuration already changed to supplying chain to cooperate on each other. In this configuration, “the partnership” already developed to one of the strategy. What kind of abilities that supplier need to have, could fully support the partnership and able to benefit both companies “commitment” and then go to the upper level of “the development of cooperation”, this is the main purpose in this research. The research surveyed a lot of the cases and consolidated the Taiwan industry globalization, based on the case of IT Industry of hardware and mobile communication industries, going forward on “Supplier intensify it’s own ability focus on commitment and the development of cooperation with their customers.” After researching literatures and we found the “commitment” has significant positive effect on “the continuity of cooperation” and we selected with eight factors to progress a factual research by a questionnaire, compiled statistics, separated into parts. These eight factors include the cost, the flexibility of mass production, the quality management, the R&D development and innovation ability, the resource of procurement, the crisis management, the communication ability and the service.

Founded by this research, the eight facctors changed to the crisis management ability , the flexibility of cost and delivery, the inner process management ability, the development & innovation ability, the communication bility, and the defective control management and value add service; the crisis management, the development and innovation ability and value add service have significant positive effect on “the continuity of cooperation”. Those factors need to be integrated as an integral and can not be measured separately. As those factors are integrated as well as it could, then the supplier’s performance will be displayed. Hence, this research proposed the buyer to put more considerations by many ways when they select the suppliers and this may help to get good performance in the competitive market; when supplier has more abilities, it could strengthen the competitiveness of the customer in the manufacturing industry market, and then achieve win-win for both enterprises. Thus, when both enterprises make legal agreements need to be as a position as partners to achieve the maximum value for both enterprises.  

This research is restricted by the timing, the budgets, the eight factors, the inaccuracy answers or the cognitive difference of the questionnaire from the tester and all of those influence on the existing circumstances, lacking off the consideration of the whole supplying chain management, and only targets on high technology industries in Taiwan area. This research can not be extended to other industries.
第三語言摘要
論文目次
目  錄
中文提要    I
英文提要    II
誌謝辭     IV
圖目.     VI
表目.     VII
第一章 緒.  1
第一節     研究背景    1
第二節     研究動機    2
第三節     研究目的    3
第四節     研究.程    3
第二章 文獻探討        5
第一節     資訊製造業特性與生態      5
第二節     供應商能力   8
第三節     夥伴關係管理  25
第三章 研究方法        32
第一節     研究架構    32
第二節     研究假設    33
第四章 資料分析結果      41
第一節     敘述性統計分析 41
第二節     因素分析之球型檢定       46
第三節     因素分析結果與信度分析     47
第四節     迴歸分析    56
第五章 結.與建議       60
第一節     研究結.    60
第二節     實務建議    61
第三節     研究限制    63
第四節     後續研究建議  64
.考文獻    65
中文部分    65
英文部分    66
附.:研究問卷 70


圖目.
圖1.1 研究.程圖      4
圖3.1 研究架構       33


表目.
表2.1 傳統觀點下買方與供應商關係      11
表2.2 JIT採購(just-in-time purchasing) 觀點下買方與供應商關係 12
表2.3 傳統與供應鏈管理關係比較表      14
表2.4 買方(製造商)與賣方(供應商)關係的轉變       15
表2.5 選擇供應商的23個構面        16
表2.6  Lehmann and O’Shaughnessy的17項選擇標準 17
表2.7  Barbarosoglu and Yazgac研究中之主要評估指標 22
表2.8  William J. Stevenson 研究之評估標準      23
表2.9  不同工業產品所重視的選擇標準    24
表2.10 夥伴關係發展之四階段        26
表4.1 樣本回收情況表    41
表4.2 回收問卷基本資料表1 42
表4.3 回收問卷基本資料表II        44
表4.4 回收問卷基本資料表III       45
表4.5 因素分析之KMO and Bartlett's Test       47
表4.6 因素分析之轉軸後因素矩陣表      49
表 4.7 供應商能力信度分析   55
表4.8 迴歸模型分析結果   58
表4.9 分析後結果彙整表   59
參考文獻
中文部分

1.	吳佳穎 (2001) 。「台灣資訊電子產業研究發展活動與公司經營績效之研究」 
國立交通大學科技管理研究所碩士論文。
2.	吳思華 (1993)。迎接由競爭邁向合作的時代。世界經理文摘,第八十三期,頁40-51。
3.	邱皓政(2000)。量化研究與統計分析:SPSS中文視窗版資料分析範例解析。台北:五南出版。
4.	湯明哲、李吉仁 (1999)。外包與專業製造廠商雙贏的策略。遠見雜誌,第一百六十二期,頁172-175。
5.	黃怡菁 (2002)。「關係認知、關係屬性及關係涉入程度與合作績效之關聯」,私立逢甲大學企業管理研究所未出版之碩士論文。
6.	詹文男 (2008)。「資訊電子產業下半年展望」,http://www.hope.com.tw/news/PrintCols.asp?O=200809021411163273 。  

英文部分

1.	Anderson, E. and Weitz, B.(1992),”The Use of Pledge to Build and Sustain Commitment in Distribution Channel,” Journal of Marketing Research, 29 (February), pp. 18-34.
2.	Anderson, J.C. and Narus J.(1990),”A Model of Distributor Firm and Manufacturer Firms Working Partnerships,” Journal of Marketing, 54(January), pp.62-74.
3.	Barbarosoglu, G., Yazgac, T. (1997),“An Application of the Analytic Hierarchy Process to the supplier Selection Problem,” Production and Inventory Management Journal, 38 (1), pp. 14-21.
4.	Bennet G.A. Morris and John W. Cadogan (2001), “Partner Symmetries, Partner Conflict and the Quality of Joint Venture Marketing Strategy: An Empirical Investigation,” Journal of Marketing Management,17 (1-2), pp.223-256.
5.	Benton, W. C. and Krajewski, L. J. (1990), “Vendor Performance and Alternative Manufacturing Environment,” Decision Sciences, 21(2), pp.403-415.
6.	Billesbach, T. J. and Harrison, A. (1991), “Supplier Performance Measures and Practices in JIT Companies in the U.S. and the U.K,”, International Journal of Purchasing and Materials Management, 27 (Fall), pp.24-28.
7.	Bleeke, Joel and Ernst, David. (1991). “The way to win in cross-border alliances,” Harvard Business Review, 69 (6), pp. 127-135.
8.	Carol, L. S. & Damodar Y. G. (1991), “Customer and supplier linkages for small JIT manufacturing firms,” Journal of Small Business Management, 29 (July), pp. 43-55
9.	Corbett, C. J., J. D. Blackburn, and L. N. Van. Wassenhove, (1999),“ Partnerships to improve supply chain,” Sloan Management Review, 40 (Summer), pp.71-82.
10.	Cullen. J. B., Johnson, J. L., and Sakano, T. (2000), "Success Through
Commitment and Trust: The Soft Side of Strategic Alliance Management,”
Journal of World Business, 35(3), pp.230-240.
11.	Dickson, G.W. (1966), “ An Analysis of Supplier Selection Systems and Decisions,” Journal of Purchasing, 2 (1), pp.5-17.
12.	Dobler, D. Jr., Lee, L. and Burt, D. (1984), Purchasing And Materials Management, 4th edition McGRAW-Hill Book Company.
13.	Dwyer, F.R., Schurr, P.H. and Oh, S.(1987), “Developing Buyer—Seller Relationship,” Journal of Marketing, 51 (April), pp.11-27.
14.	Ellram, L. M. (1990), “ The Supplier Selection Decision in Strategic Partnership,” International Journal of Purchasing and Materials Management, 26 (4), pp.8-14.
15.	Frank L. Jeffries and Richard Reed (2000), “Trust and Adaptation in RelationalContracting,” Academy of Management Review, 25 (4), pp.873-882.
16.	Ganesan, S. (1994), “Determinants of Long-Term Orientation in Buyer—Seller Relationships,” Journal of Marketing, 58 (April), pp.1-19.
17.	Gundlach, G.T. and Murphy, P.E., (1993), “Ethical and Legal Foundations of
Relational Marketing Exchanges,” Journal of Marketing, 57 (4), pp.35-46.
18.	Hahn, C. K., Watts, C.A. and Kim, K. Y. (1990), “The supplier development program: a conceptual model,” International Journal of Purchasing and Materials Management, 26 (2), pp.2-7
19.	Heide, J.B. and John, G(1990),“Alliances in Industrial Purchasing:The Determinants of Joint Action in Buyer-Supplier Relationships,” Journal of Marketing Research, 27 (Winter), pp.24-36.
20.	John, H. and Myriam, C. (2003),  “Measuring Innovative Performance: Is There an Advantage in Using Multiple Indicators? ,” Research Policy, 32 (8), pp. 1365-1379
21.	John T. Mentzer, Soonhong Min and Zach G. Zacharia (2000), “The Nature ofInterfirm Partnering in Supply Chain Management,” Journal of Retailing 76(4), pp.549-568.
22.	Kaiser, H. F. (1958), “The Varimax Criterion for Analytic Rotation in Factor Analysis,” Psychometrical, 23 (3), pp.187-200.
23.	Kanter, R.M. (1994), “Collaborative Advantage: The Art of Alliance,” Harvard Business Review, 72 (4) (July-Aug), pp.96-108
24.	Kekre, S., Murthi, B. P. S. and Srinivasan, K. (1995), “Operating Decisions, Supplier Availability and Quality: An Empirical Study,” Journal of Operations Management, 12 (3-4), pp. 387-396.
25.	Kim, Keysuk and Gary L. Frazier (1997), “Measurement of Distributor
Commitment in Industrial Channels of Distribution,” Journal of Business
Research, 40 (2), pp.139-154.	
26.	Kotler.p.(2000), Marketing Management,The Millennium 3rd edition. Prentice-Hall, pp.44-51& pp.428-449.
27.	LaBahn, D.W. (1999), “Commitment and Trust in Cross-National Channel
Relationships: An Investigation of U.S.-Mexican Trade Relationships,” Journal of Marketing Channel, 7 (1/2), pp.121-156.
28.	Leavy, B. (1994), “Two strategic perspective on the buyer-supplier relationship,” Production and Inventory Management Journal, 35 (2), pp.47-51.
29.	Lee, J. N. and Y. G. Kim (1999). “Effect of partnership quality on is outsourcing success: conceptual framework and empirical validation,” Journal of Management Information Systems, 15 (4), pp.29-61.
30.	Lehmann, D. R. and O’Shaughnessy, J. (1974), “Difference in Attribute Importance for Different Industrial Product,” Journal of Marketing, 38 (2), pp.36-42.
31.	Lehmann, D. R. and O’Shaughnessy, J. (1982), “Decision Criteria Used in Buying Different Categories of Products,” Journal of Purchasing and Materials Management, 18 (Spring), pp.9-14.
32.	Mathieu, J. E. and Zajac, D. M. (1990), “A Review and Metaanalysis of The
Antecedents, Correlations, and Consequences of Organizational Commitment,” Psychological Bulletin, 108 (2), pp.171-194.
33.	Mcadam, R. and Armstrong, G. (2001),“A Symbiosis of Quality and Innovation in Smes: A Mutiple Case Stury Analysis,” Managerial Auditing Journal, 16 (7), pp. 394-399
34.	Mohr, J. and Spekman, R.(1994),“Characteristics of Partnership Success:Partnership Attributes, Communication Behavior, and Conflict Resolution Techniques,” Strategic management Journal, 15 (2), pp.135-152.
35.	Mohr, J. and Spekman, R., (1994), “Communication Strategies in Marketing
Channel: A Theoretical Perspective,” Journal of Marketing, 60 (July),
pp.103-115.
36.	Mohr, Fisher and Nevin John (1996), “Collaborative Communication In
Interfirm Relationships: Moderating Effects of Integration and Control,”, Journal of Marketing, 60 (July), pp.103-115.
37.	Moorman, C., Zaltman, G., and Deshpande, R.(1992),“Relationships Between Providers and Users of Marketing Research:The Dynamics of Trust Within and Between Organizations,” Journal of Marketing Research, 29 (August), pp.314-329.
38.	Morgan, R.M. and Hunt, S.D.(1994),“The Commitment-Trust Theory of Relationship Marketing,” Journal of Marketing, 58(July), pp.20-38.
39.	Newman, R. (1988), “Single Source Qualification”, Journal of Purchasing and Materials Management, 24 (Summer), pp.10-17.
40.	Pelton, L. E., Strutton, D. and James, R. L. (1997), Marketing Channel. IL: Irwin.
41.	Presutti, W.D. (1992),“The single sourcing issues: US and Japanese sourcing strategies,” International Journal of Purchasing and Material Management, 28 (Winter), pp.2-9
42.	Rackham N., Frifdman, L. & Ruff, R. (1995). Getting Partnering Right: How Market Leaders Are Creating Long-term Competitive Advantage, McGraw-Hill.
43.	Ring, P.S. and Van de Ven, A.H.(1994), Development process of cooperative interorganizations relationships,” Academy of Management Review,19(1), pp.90-118.
44.	Schonberger, R. J. (1986), World Class Manufacturing:the lessons of simplicity applied. New York, Free Press London, Collier Macmillan.
45.	Shin, H., David A. Collier and Darry D. Wilson.(2000), “Supply Management Orientation and Supplier/Buyer Performance,” Journal of Operations Management, 18 (3), pp.317-333.
46.	Spekman, R. E. (1988), “Strategic Supplier Selection: Understanding long -term Buyer Relationships,” Business Horizons, 31(4), pp. 75-81 . 
47.	Stevenson, W. J. (1999), 生產管理(Production/Operations Management),傅和彥譯,前程企業管理顧問公司.
48.	Strandvik, T., Storbacka, K. and Grönroos, C. (1994), “ Managing customer relations for profit: the dynamics of relationship quality,” International Journal of Service Industry Management, 5 (5), pp 21-38.
49.	Stuart, I. F. (1993), “ Supplier partnerships: influencing factors and Strategic benefits,” International Journal of Purchasing and Materials Management, 29 (4), pp.22–28.
50.	Swift, C. O. (1995), “ Preferences for Single Sourcing and Supplier Selection Criteria,” Journal of Business Research, 32 (2), pp.105-111.
51.	Vickery, S., Calantone, R. and Droge, C. (1999),“Supply Chain Flexibility:An Empirical Study,” The Journal of Supply Chain Management, 35 (3), pp.16-24.
52.	Wilson, D.T. (1995), “An Integrated Model of Buyer-Seller Relationship,” Journal of Academy of Marketing Science, 23 (Fall), pp.335-345.
53.	Wrenn, S. M. (1994), “Factors in Choosing a Communications Test Equipment Supplier,” Telecommunications, 28 (February), pp.53-54.
論文全文使用權限
校內
紙本論文於授權書繳交後5年公開
校內書目立即公開
校外
不同意授權

如有問題,歡迎洽詢!
圖書館數位資訊組 (02)2621-5656 轉 2487 或 來信