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系統識別號 U0002-1006200514273300
中文論文名稱 台灣光電產業聯盟夥伴關係資本之研究-資源基礎觀點
英文論文名稱 The Relationship Capital of Alliance Partnership in Taiwan's Opto-Electronic Industry —The Resource-Based View
校院名稱 淡江大學
系所名稱(中) 國際貿易學系國際企業學碩士班
系所名稱(英) Department of International Trade
學年度 93
學期 2
出版年 94
研究生中文姓名 吳彥蓉
研究生英文姓名 Yan-Rung Wu
學號 692480410
學位類別 碩士
語文別 中文
口試日期 2005-05-13
論文頁數 73頁
口試委員 指導教授-張俊惠
委員-黃志文
委員-魏上淩
中文關鍵字 策略聯盟  資源基礎  關係資本  信任 
英文關鍵字 Strategic alliance  Partnership  Resource-Based View  Relationship Capital  Trust 
學科別分類 學科別社會科學商學
中文摘要 本研究從資源基礎觀點,探討夥伴間資源互補性對關係資本的影響,進一步檢視關係資本對廠商與供應商未來合作意願維持的衝擊。本研究除了針對整體樣本廠商進行分析外,另將樣本廠商分為兩群,一群為在顧客廠商的評價中列為A級供應商(最佳聯盟夥伴),另一群則為B級供應商(與其他廠商並無顯著的差異,隨時可能被替換),藉由分群比較,探討顧客廠商對於A級供應商及B級供應商是否會著重於不同的互補性資源,進而影響彼此的關係資本(信任)。本研究以台灣光電產業終端應用廠商為實證對象,並針對125份有效問卷以結構方程式模式(Structural Equation Modeling, SEM)進行資料分析,研究分析結果與發現描述如下:
1.在互補性資源中,生產製造能力、品質管理能力會正向顯著地影響信任,因此,供應商若能加強生產製造能力、品質管理能力,將有效增強顧客廠商對其信任程度。
2.顧客廠商對供應商的信任程度會正向顯著地影響未來雙方繼續維持合作關係之意願。
3.被顧客廠商評價為A級供應商須擁有品質管理能力,才能提升顧客廠商對其信任程度,而被評價為B級供應商除了須擁有品質管理能力外,還須加強生產製造能力,才能增強顧客廠商對其信任程度,亦有助於提升未來合作意願。
英文摘要 This study attempts to analyze how the alliance partners' complementary resources affect the relational capital of the strategic alliance, and also to investigate how the relational capital affects the firm’s willingness to maintain the alliance relationship in the future in the resource-based view. This study besides aims at the overall sample firms to carry on the analysis and divides the overall sample into two crowds by the evaluation of downstream firms. The class one includes suppliers which the evaluation of downstream firms is A (A means that suppliers are the best alliance partner). This study calls the class one class A suppliers. The class two includes suppliers which the evaluation of downstream firms is B. (B means that suppliers are not difference with other suppliers and are replaced possibly). This study calls the crowd two class B suppliers. This study analyzes whether the downstream firms focus on different complementary resources when they face class A and class B suppliers and then influences their relational capital (trust).125 valid responses data were collected from the downstream firms of Taiwan’s Opto-Electronic industry. By applying SEM model these data were analyzed to test the research hypotheses. The empirical results summarize as follows:
1.The most important complementary resources that influence relational capital are product quality management and production ability. If suppliers possess these abilities, the relational capital between downstream firms and suppliers will increase greatly.
2.The trust between partners has significant positive influence on firms’ willingness to maintain the alliance relationship in the future.
3.The class A suppliers must possess product quality management ability and the class B suppliers have to enhance production ability except for product quality management ability to raise the trust between downstream firms and suppliers, then enhance firms’ willingness to maintain the alliance relationship in the future.
論文目次 目錄
目錄 I
表目錄 III
圖目錄 IV
第一章、 緒論 1
第一節、 研究背景 1
第二節、 研究動機 2
第三節、 研究目的 4
第四節、 研究範圍與對象 4
第五節、 論文結構與研究流程 5
第二章、 文獻探討 7
第一節、 策略聯盟 7
第二節、 資源基礎觀點 10
第三節、 選擇夥伴的準則 14
第四節、 關係資本與未來合作意願 20
第三章、 研究方法 25
第一節、 研究架構 25
第二節、 研究假設 26
第三節、 研究變數之操定性定義與衡量 28
第五節、 資料分析方法 34
第六節、 結構方程式(SEM)之應用 34
第四章、 實證研究結果 37
第一節、 樣本描述 37
第二節、 問卷之信度分析 37
第三節、 研究模式 39
第四節、 研究假說之驗證結果 44
第五章、 結論與建議 49
第一節、 研究發現與研究結論 49
第二節、 管理意涵 52
第三節、 後續研究之建議 53
參考文獻 54
附錄一 研究問卷 64

表目錄
表1-1 本論文之研究範圍彙總表 4
表2-1 策略聯盟定義國外學者彙總表 8
表2-2 策略聯盟定義國內學者彙總表 9
表2-3 資源基礎下之策略聯盟彙總表 13
表2-4 關係資本文獻分析整理 21
表3-1 變數定義與衡量之彙總表 31
表3-2 SEM模式配適度指標 36
表4-1 樣本回收情形 37
表4-2 研究變項之信度分析彙總 38
表4-3 衡量構面之因素分析表 39
表4-4 本研究相關變數 41
表4-5 整體模式度各評鑑指標之數值 43
表4-6 觀察變數之參數估計結果 44
表4-7 模式路徑結構係數表 47
表4-8分群樣本廠商之結構參數估計與配適度指標 48


圖目錄
圖1-1 研究流程 6
圖2-1 資源基礎模式 11
圖3-1 本研究之觀念性架構 25
圖4-1 本研究整體模式之線性結構關係圖 40
圖4-2 本研究假說之結構模式路徑分析圖 45
圖4-3 A群樣本路徑分析圖 49
圖4-4 B群樣本路徑分析圖 49

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