本篇論文的研究動機在於了解想要在台灣餐飲界經營事業的創業家，其成立過程中所可能遭遇到的挑戰及機會。本研究選取三位處於不同國際化階段的創業家，藉由個案分析歸納出在成立過程中可能遭遇的挑戰，以及有哪些機會或方式可以達到獲利的目的。本篇論文的重點聚焦於申請成立的行政流程、財務阻力以及文化差異等因素，對欲在台灣成立新事業的創業家所可能造成的影響，目的是提供一些有用的準則給想要在台灣進行商業活動的創業家。

This work is intended at giving an idea of the settlement process that can be adopted by entrepreneurs in order to start an activity in the field of catering in Taiwan. Through the case of three entrepreneurs at different stages in the process of settlement, we will see what the main challenges are and which opportunities and tools can be profitable for other entrepreneurs. We will especially focus on administrative processes, financial barriers and cultural differences that affect the settlement of any foreign entrepreneur wishing to start a new venture in Taiwan. The objective of this work is to provide useful guidelines to any entrepreneur interested in starting an activity in Taiwan.

謝   辭	I
中文摘要	II
英文摘要	III
List of Tables	VI
Chapter 1: Introduction	1
1.1 Historical, economic and social context	1
1.2 Main objective of the paper	4
Chapter 2: Literature review and methodology	6
2.1 Definitions	6
2.2 Boundaries of our study	9
2.3 Methodology and presentation of the entrepreneurs	11
Chapter 3: Empirical results regarding ‘hard’ challenges	15
3.1 Law	15
3.1.1 Legal entities that should be created	15
3.1.2 Law about alcohol	16
3.1.3 Hiring people and dealing with working laws	16
3.2 On administrative matters	19
3.2.1 The problem of the language barrier	20
3.2.2 Administrative specificities	21
3.2.3 Concrete example	23
3.3 About money	23
3.3.1 Budgeting	25
3.3.2 Banking system	26
3.3.3 Others sources of financial support	28
Chapter 4: Empirical results regarding soft challenges	30
4.1 Sources of potential support	30
4.1.1 Institutional and governmental organisms	30
4.1.2 French informal networks in Taiwan	32
4.1.3 Personal characteristics of entrepreneurs and informal networks	33
4.2 Cultural adaptation	36
4.2.1 Communication	36
4.2.2 Using the French touch	38
4.2.3 Meeting local requirements	39
4.3 Advice from the entrepreneurs	41
Chapter 5: Conclusion	44
5.1 Reasons to settle a business in Taiwan	44
5.2 Recommendations	45
5.3 Further implications and limits of our study	47
References	49
Appendices	53
A – Questionnaire	53
B – Theoretical evolution of internationalization theories	54
C – Registration procedure	56
D – Foreign workers	58
E – SWOT analysis	59

Table 1: Characteristics of the three entrepreneurs studied ……………………..……p.4
Table 2: Personal characteristics of the entrepreneurs ………………..……………...p.12
Table 3: Characteristics of job markets in Taiwan, China and France ……………….p.17
Table 4: Useful websites for recruitment in Taiwan .…………………………………..p.18
Table 5: Costs of settlement of an entrepreneurial venture in Taiwan .………………..p.24
Table 6: Do’s and Don’ts for a successful settlement in Taiwan ………………………p.45

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