本研究旨在探討以不同色系組合設計的電子表單對使用者腦波之影響，透過實驗的方式讓使用者受到四種色系組合(暖色、冷色、中性色及無彩色系)的電子表單圖像刺激，以瞭解使用者的顏色偏好對腦波感知差異及情緒的變化。研究結果發現：一、受試者腦波受偏好因素的影響，在不同色系組合設計的電子表單刺激下，左右腦感知程度呈現不對稱情形。二、不同性別的受試者對於顏色偏好其腦波感知程度也存在差異。分析所有受試者選擇喜的電子表單之腦波，發現男性受試者偏好冷色及中性色系的電子表單；女性受試者偏好中性色系的電子表單。三、受到電子表單圖像刺激時，受試者對於顏色偏好選擇時的心理行為變化，反應腦波感知程度有明顯的差異。結果說明受試者選擇不喜歡的電子表單圖像時，腦波電位振幅較選擇喜歡時大。因此，可推論在設計電子表單上顏色是影響使用者偏好的因素之一，可供資訊設計者在開發設計電子表單之參考。

The purpose of this study is to investigate the effects of electronic forms designed with different color combinations on the brainwaves of users. By manipulating four types of color combinations (warm, cool, neutral and achromatic) form image stimulus, we can better understand the user's color preference on brainwave articulation, perception differences, and emotion changes. This study employs experimental research method. The result shows that subject’s brainwave was influenced by the color preference factors, and the perception level of left and right brain was asymmetrical under the stimulation of the electronic form designed by different color combinations. The research also reveals gender difference in the perception level of brain waves with respect to color preference. By analyzing subjects’ color preference of the electronic form, this research contends that male subjects preferred cool and neutral color electronic form and female subjects favored neutral color electronic form. Finally, when stimulated by electronic form images, the subjects' psychological and behavioral changes in the choice of color preference and corresponded brainwave activation were significantly different. The result indicates that when the subjects chose not to like the electronic form images, the amplitude of the brain wave potential was larger than chose to like. Therefore, it can be deduced that color design of electronic forms is one of the factors that affect user preferences. And it can be provided as a reference for information designers in the development and design of electronic forms.

目錄
===================================
目錄IV
表目錄VI
圖目錄VIII
第一章 緒論1
第一節 研究背景與動機1
第二節 研究目的3
第二章 文獻探討4
第一節 腦波4
第二節 腦電圖7
第三節 事件相關電位11
第四節 情緒前額不對稱性14
第五節 色彩組合與色彩偏好的研究15
第六節 色彩偏好的性別差異17
第七節 腦波與主觀偏好之分析19
第三章 研究方法20
第一節 腦波量測硬體設備20
第二節 腦波量測分析處理軟體24
第三節 實驗對象與流程28
第四節 實驗設計30
第五節 腦波紀錄與資料分析34
第六節 研究假說36
第四章 資料分析37
第一節 基本資料分析37
第二節 測驗結果分析40
第三節 腦波分析43
第五章 結論與建議56
第一節 研究結果56
第二節 研究貢獻59
第三節 研究限制與後續研究建議60
參考文獻61

表目錄
===================================
表2-1腦部四大葉功能說明6
表2-2腦波頻率特徵說明9
表2-3腦波頻率波型範例10
表2-4色彩色系代表色一覽表16
表3-1 EPOC-腦波接收感應通道對照大腦位置22
表3-2腦波量測硬體設備23
表3-3腦波數值收集及分析處理軟體27
表3-4四種色系的電子表單圖像設計說明30
表4-1基本資料調查統計表37
表4-2實驗一測驗結果資料統計表41
表4-3實驗二測驗結果資料統計表42
表4-4左右腦腦波感知數據統計表44
表4-5左右腦腦波感知差異曼惠特尼U檢定表45
表4-6不同性別之受試者腦波感知數據統計表45
表4-7不同性別腦波感知差異曼惠特尼U檢定表47
表4-8喜歡不同色系組合的電子表單腦波感知數據統計表49
表4-9喜歡不同色系組合的電子表單腦波感知差異曼惠特尼U檢定表51
表4-10選擇喜歡或不喜歡腦波感知數據統計表52
表4-11選擇喜歡或不喜歡腦波感知差異曼惠特尼U檢定表54

圖目錄
===================================
圖2-1大腦構造圖5
圖2-2 ERP波形的主要組成12
圖3-1 Emotiv-EPOC 21
圖3-2 EPOC-腦波接收感應通道21
圖3-3腦波實驗流程圖29
圖3-4腦波實驗一設計流程圖31
圖3-5腦波實驗二電子表單排列組合示意圖32
圖3-6腦波實驗二設計流程圖33
圖4-1左右腦腦波通道位置圖43
圖4-2不同性別腦波感知差異腦波接收感應通道48
圖4-3選擇喜歡或不喜歡腦波感知差腦波接收感應通道55

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