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系統識別號 U0002-0207201316025700
中文論文名稱 中小企業外環境關鍵成功因素之探討─瓜地馬拉與台灣間之比較
英文論文名稱 Key Success Factors on Small and Medium-Sized Enterprises, A Comparison Between Guatemala and Taiwan
校院名稱 淡江大學
系所名稱(中) 企業管理學系碩士班
系所名稱(英) Department of Business Administration
學年度 101
學期 2
出版年 102
研究生中文姓名 艾瑞特
研究生英文姓名 Alejandro Larios
學號 600611080
學位類別 碩士
語文別 英文
口試日期 2013-06-06
論文頁數 185頁
口試委員 指導教授-洪英正
共同指導教授-李芸蕙
委員-賴明政
委員-楊立人
中文關鍵字 關鍵成功因素  中小企業  瓜地馬拉  台灣 
英文關鍵字 Key Success Factors  Small and Medium-Sized Enterprises  Guatemala  Taiwan 
學科別分類
中文摘要 瓜地馬拉與台灣有著長期的邦交關係已長達了八十年之久,在六十年前這兩個國家擁有相近的人文發展及經濟指數,此研究著重在這兩個國家中小企業現今所出現的差距。
追溯這五年當中,沒有任何大量文獻參考及研究資料在這個差距議題上進行討論;研究資料顯示出,影響中小型企業的成功因素眾多,其中最主要的成功關鍵,資料包含 Akinboade & Kinfack (2012); Arena & Azzone (2012); Benzing & Hung (2009)等,經過嚴格挑選,最後選擇 Fogel & Zapalska (2001)的結構型式。此研究將以五種不同架構之主要關鍵成功因素做探討-教育、國家歷史、經濟政策、財務協助及非財務協助及社會經濟等因素。
此研究利用實證的文獻參考資料及結合分別來自服務業、貿易商及製造商之四家瓜地馬拉公司和四家台灣公司做合作。本研究的結論指出這兩個國家有所差距的最直接關係且格外重要之因素是「人文發展及教育」。此外,雇用要求及工作發展之類似與不同之處,影響了這兩個國家各別的發展程度;最後,國家之發展歷史扮演了相當重要的角色。
管理方面的研究顯示,公司的需求條件是直接影響兩國間發展差異的結果,特別是在於教育和社會經濟影響我等關鍵成功因素。此外,結果顯示,在瓜地馬拉貪汙也是造成兩國發展差異的重要關鍵。
英文摘要 Guatemala and Taiwan have a long relationship that dates back almost 80 years, and with the two countries having similar human development and economic indexes 60 years ago, this research proposes a study on the gap that exists today between these two countries emphasizing on the Small and Medium-Sized Enterprises.
After an extensive literature review and constant research on this topic dating back over five years, there has been no contribution of this nature found. Various research work including Akinboade & Kinfack (2012); Arena & Azzone (2012); Benzing & Hung (2009) demonstrated different factors affecting the key success factors of the Small and Medium-Sized Enterprises, and after rigorous selection, the framework model from Fogel & Zapalska (2001) was chosen. This research proposes an approach using this framework’s five different key success factors on education, country’s history, economic policies, financial and non-financial assistance, and socio-economic influence.
This research proposes a qualitative approach using the literature review and working in conjunction with four Guatemalan companies and four Taiwanese companies in the industries of service, trading and manufacture. This research proposes that the gap between the countries is directly related to the human development, and the education factor will be of outstanding importance; additionally, the similarities and differences in hiring requirements and job development go hand-in-hand with the development levels of each country; and finally, the country’s history has played an important role for the development of each country.
The managerial implications of this research show that there could a direct result of the companies’ requirements in the gap dividing the two countries in the key success factors of education and socio-economic influence. In addition, results show that in Guatemala, corruption plays an important part for the difference in development between the two countries.

論文目次 Table of Contents
Contents....................................................................................................................... I
List of Table............................................................................................................... IV
List of Figures............................................................................................................ IV


Chapter 1 - Introduction............................................................................................. 1
1.1. Motivation.............................................................................................................. 1
1.2. Objectives of the study........................................................................................... 3
1.3. Guatemala............................................................................................................... 4
1.4. Taiwan.................................................................................................................... 8
1.5. Comparison.......................................................................................................... 10
1.6. Scope.................................................................................................................... 11
Chapter 2 - Literature Review……………………………………………………. 14
2.1. Education.............................................................................................................. 16
2.2. Country’s History................................................................................................. 18
2.3. Economic Policies................................................................................................ 19
2.4. Financial and Non-Financial Assistance.............................................................. 21
2.4.1. INTECAP.......................................................................................................... 21
2.4.2. Chamber of Industry.......................................................................................... 22
2.4.3. Chamber of Commerce..................................................................................... 22
2.4.4. TAITRA............................................................................................................ 22
2.4.5. China Productivity Center................................................................................. 22
2.5. Socio-Economic Influence................................................................................... 23
Chapter 3 - Methodology.......................................................................................... 24
3.1. Framework........................................................................................................... 24
3.2. Brief Overview of the Companies........................................................................ 26
3.3. Sample.................................................................................................................. 28
3.4. Data Collection Technique................................................................................... 28
3.4.1. Questionnaire.................................................................................................... 29
3.5. Data Analysis....................................................................................................... 35
Chapter 4 - Results and Analysis............................................................................. 36
4.1. Introduction.......................................................................................................... 36
4.2. Overview of the Enterprises................................................................................. 38
4.2.1. Guatemala.......................................................................................................... 38
4.2.1.1. Segráfica, S.A................................................................................................. 38
4.2.2.2. Industria Hotelera Marbrisa, S.A................................................................... 38
4.2.2.3. Soluciones Angel, S.A................................................................................... 39
4.2.2.4. Rockstar.......................................................................................................... 40
4.2.3. Taiwan............................................................................................................... 40
4.2.3.1. 台灣邁新企業有限公司 / Taiwan Maxiem Industries Co., Ltd................. 40
4.2.3.2. 飛虹高科股份有限公司 / E-CMOS CORPORATION.............................. 40
4.2.3.3. 長青管理顧問股份有限公司/ Chang Qing Managing Consulting Co., Ltd............................................................................................................................... 41
4.2.3.4. 隆山電器廠股份有限公司 / Lung San Electric Co., Ltd............................ 41
4.3. Interview Results.................................................................................................. 42
4.3.1. Education........................................................................................................... 42
4.3.1.1. Service Industry.............................................................................................. 42
4.3.1.2. Trading Industry............................................................................................. 45
4.3.1.3. Manufacture Industry..................................................................................... 48
4.3.2. Country’s History.............................................................................................. 51
4.3.2.1. Service Industry.............................................................................................. 51
4.3.2.2. Trading Industry............................................................................................. 54
4.3.2.3. Manufacture Industry..................................................................................... 56
4.3.3. Economic Policies............................................................................................. 59
4.3.3.1. Service Industry.............................................................................................. 59
4.3.3.2. Trading Industry............................................................................................. 62
4.3.3.3. Manufacture Industry..................................................................................... 65
4.3.4. Financial and Non-Financial Aid...................................................................... 68
4.3.4.1. Service Industry.............................................................................................. 68
4.3.4.2. Trading Industry............................................................................................. 70
4.3.4.3. Manufacture Industry..................................................................................... 71
4.3.5. Socio-Economic Influence................................................................................ 73
4.3.5.1. Service Industry.............................................................................................. 73
4.3.5.2. Trading Industry............................................................................................. 76
4.3.5.3. Manufacture Industry..................................................................................... 77
Chapter 5 Conclusions, Implications, Limitations and Suggestions.................... 80
5.1. Conclusions.......................................................................................................... 80
5.1.1. Service Industry................................................................................................. 80
5.1.2. Trading Industry................................................................................................ 84
5.1.3. Manufacture Industry........................................................................................ 86
5.2. Implications.......................................................................................................... 89
5.3. Limitations and Suggestions................................................................................ 90
References.................................................................................................................. 92
Appendix A Interview with Segráfica..................................................................... 99
Appendix B Interview with Industria Marbrisa, S.A.......................................... 114
Appendix C Interview with Soluciones Angel, S.A.............................................. 125
Appendix D Interview with Rockstar.................................................................... 133
Appendix E Interview with TMAX....................................................................... 143
Appendix F Interview with E-CMOS Corp.......................................................... 154
Appendix G Interview with Chan Chin Management Consulting Company Co. Ltd………………………………………………………………………………..... 168
Appendix H Interview with Lung San Electric Co., Ltd..................................... 174

List of Tables and Figures
Tables
Table 2.1. Literature review on key success factor in small and medium-sized enterprises………………………………………………………………………….... 15
Table 2.2. Guatemala and Taiwan education indexes................................................. 17
Table 3.1. - Main objectives of the key success factors of the Small and Medium-Sized Enterprises...........................................................................................25
Table 3.2. Interview questions on education............................................................... 30
Table 3.3. Interview questions on country’s history................................................... 31
Table 3.4. Interview questions on economic policies................................................. 32
Table 3.5. Interview questions on financial and non-financial assistance.................. 33
Table 3.6. Interview questions on socio-economic influence..................................... 35
Table 4.1. Participants of the research........................................................................ 36
Table 4.2. Overview of Enterprises............................................................................. 37
Table 4.3. Service’s industry answers on education................................................... 44
Table 4.4. Trading industry answers on education...................................................... 47
Table 4.5. Manufacture industry answers on education.............................................. 58
Table 4.6. Service’s industry answers on country’s history........................................ 53
Table 4.7. Trading industry answers on country’s history.......................................... 55
Table 4.8. Manufacture industry answers on education.............................................. 66
Table 4.9. Service’s industry answers on economic policies...................................... 61
Table 4.10. Trading industry answers on economic policies...................................... 64
Table 4.11. Manufacture industry answers on education............................................ 75
Table 4.12. Service’s industry answers on financial and non-financial assistance..... 69
Table 4.13. Trading industry answers on financial and non-financial assistance....... 71
Table 4.14. Manufacture industry answers on Financial and Non-Financial Assistance.....................................................................................................................81
Table 4.15. Service’s industry answers on socio-economic influence........................ 74
Table 4.16. Trading industry answers on socio-economic influence.......................... 77
Table 4.17. Manufacture industry answers on socio-economic influence.................. 87
Table 5.1. Differences and Similarities on the Service Industry................................. 82
Table 5.2. Differences and Similarities on the Trading Industries.............................. 85
Table 5.3. Differences and Similarities on the Manufacture Industry........................ 88

Figures
Figure 2.1. Factors of SME success............................................................................ 16
Figure 2.2. Number of Universities in Guatemala and Taiwan from 1976 to 2011.... 18
Figure 3.1. - Research Framework.............................................................................. 24
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