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系統識別號 U0002-0207201215063800
中文論文名稱 企業社會責任、組織認同與企業聲譽關聯性之個案研究
英文論文名稱 The Case Study of Relationships among Corporate Social Responsibility, Organizational Identification and Reputation
校院名稱 淡江大學
系所名稱(中) 會計學系碩士在職專班
系所名稱(英) Department of Accounting
學年度 100
學期 2
出版年 101
研究生中文姓名 周蕙穩
研究生英文姓名 Hui -Wen Chou
學號 799600142
學位類別 碩士
語文別 中文
口試日期 2012-06-15
論文頁數 93頁
口試委員 指導教授-林谷峻
指導教授-單珮玲
委員-周登陽
委員-黃曼琴
委員-黃瀕儀
中文關鍵字 企業社會責任  組織認同  企業聲譽 
英文關鍵字 Corporate Social Responsibility  Organizational Identification  Reputation 
學科別分類 學科別社會科學商學
中文摘要 本研究旨在探討企業社會責任、組織認同與企業聲譽之間的關聯性,由於國內外多以企業中高階主管為主要訪談以及施測對象,較少以內部員工立場進行探討。因此,本研究以內部員工進行企業社會責任、組織認同與企業聲譽關係之研究,期能提供給企業及後續研究者之參考。
在確定研究動機、擬定研究方向及研究目的後,對國內外之相關文獻加以歸納整理,再根據其理論基礎建立本研究之架構與假說。本研究以合作金庫銀行之內部員工為對象,共發出245份問卷,回收有效問卷為201份,有效回收率為82.04%,並藉由SPSS 統計軟體進行敘述性統計、因素分析、信度分析及迴歸分析。最後根據實證之結果提出主要研究結論如下:
1.在「經濟責任」、「道德責任」與「自發責任」的企業社會責任活動對組織認同之相似性有顯著影響。
2.在「法律責任」與「自發責任」的企業社會責任活動對組織認同之成員關係有顯著影響。
3.在「經濟責任」、「法律責任」與「自發責任」的企業社會責任活動對組織認同之忠誠度有顯著影響。
4.在「法律責任」、「道德責任」與「自發責任」的企業社會責任活動對企業聲譽有顯著影響。
5.組織認同與企業聲譽具有顯著影響。
英文摘要 The purpose of the study was to investigate the relationship among corporate social responsibility, organizational identification and reputation. However, few staffs’ position on the enterprise is investigated. Therefore, this study aims to investigate the internal employees in the enterprise, focusing on the relationship among corporate social responsibility, organizational identification and reputation. Finally, it is expected that the research can be available to the enterprises and the future study.
After determining the research motivation, developing research aspects and research purposes, I have collated and analyzed the relevant literatures, then established the framework and hypotheses of this study in accordance with its theoretical foundation.In the study, the participants—the staffs selected in the Taiwan Cooperative Bank are asked to fill in the survey. Overall, a total of 245 questionnaires issued. To be more precise, 201 questionnaires were available in use. The effective recovery rate is 82.04 percent.The descriptive statistics, factor analysis,reliability analysis and regression analysis were by SPSS.After the empirical research, the findings as follows:
1.Corporate social responsibility in economic responsibilities, ethical responsibilities and discretionary responsibilities have significant impact on the similarity of organizational identification.
2.Corporate social responsibility in legal responsibilities and discretionary responsibilities have significant impact on the membership of organizational identification.
3.Corporate social responsibility in economic responsibilities, legal responsibilities and discretionary responsibilities have significant impact on the loyalty of organizational identification.
4.Corporate social responsibility in legal responsibilities, ethical responsibilities and discretionary responsibilities have significant impact on reputation.
5.Organizational identification and reputation have significant impact.
論文目次 目錄
誌 謝 I
中文摘要 II
英文摘要 III
目 錄 V
表目錄 VII
圖目錄 IX
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究範圍及研究對象 3
第四節 研究流程 3
第二章 文獻探討 5
第一節 企業社會責任 5
第二節 組織認同 25
第三節 企業聲譽 31
第四節 企業社會責任、組織認同、企業聲譽之關係 45
第三章 研究方法 47
第一節 研究架構 47
第二節 研究假設 48
第三節 研究方法 48
第四節 操作性定義與問卷設計 49
第五節 資料分析方法 53
第六節 研究對象 54
第四章 實證資料分析 58
第一節 樣本結構分析 58
第二節 敘述性統計分析 60
第三節 因素、效度及信度分析 63
第四節 迴歸分析 68
第五章 研究結論與建議 73
第一節 研究結果與發現 73
第二節 研究貢獻 74
第三節 研究限制 75
第四節 未來研究方向與建議 75
參考文獻 77
附錄一 全球性蘇利文原則 86
附錄二 研究問卷 91

表目錄
表2-1 國內外學者對企業社會責任的定義表 7
表2-2 企業社會責任衡量方式 15
表2-3 聯合國全球盟約九項普遍原則 20
表2-4 OECD多國企業指導綱領 21
表2-5 全球永續性報告書之構面及內容 23
表2-6 組織認同的定義 27
表2-7 組織認同的衡量 30
表2-8 企業聲譽在不同領域中之定義 33
表2-9 企業聲譽之定義 34
表2-10 不同學科領域的企業聲譽 38
表2-11 企業聲譽調查之衡量指標 42
表2-12 企業聲譽商數衡量構面 43
表4-1 樣本結構 59
表4-2 企業社會責任各構面敘述性統計分析表 60
表4-3 組織認同各構面敘述性統計分析表 61
表4-4 企業聲譽敘述性統計分析表 62
表4-5 KMO與Bartlett球形檢定結果 63
表4-6 企業社會責任各構面之因素分析 64
表4-7 組織認同各構面之因素分析 66
表4-8 企業聲譽之因素分析 67
表4-9 信度檢定結果 68
表4-10 企業社會責任與相似度迴歸分析表 69
表4-11 企業社會責任與成員關係迴歸分析表 69
表4-12 企業社會責任與忠誠度迴歸分析表 70
表4-13 企業社會責任與企業聲譽迴歸分析表 70
表4-14 組織認同與企業聲譽迴歸分析表 71
表4-15 企業聲譽與組織認同各構面迴歸分析表 72

圖目錄
圖1-1 本研究流程圖 4
圖2-1 同心圓的社會責任分類圖 10
圖2-2 社會責任的分類圖 11
圖2-3 企業聲譽的構成 32
圖2-4 企業聲譽分解圖 36
圖3-1 研究架構圖 47

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